Winners of White Square Festival 2025 Announced

Jun. 16, 2025

White Square International Festival of Creativity, well-known in the creative community around the world, announced the winners 2025!

The Festival highly appreciates creative ideas and people in the industry, shares the principles of socially responsible marketing, peacefulness and universal human values, demonstrates the best ideas realized by agencies and brands, including ideas that contribute to the development of the industry and change the world for the better.

1210 entries from 38 countries of Europe, North and Latin America, MENA region, Asia, China and others took part in the contest program of the Festival. White Square 2025 entries were evaluated by six line-ups of the international jury, represented by internationally recognized professionals in the field of creativity and communications, winners of numerous awards, as well as experienced jury members of prestigious international festivals in the field of creativity and efficiency all over the world. The Grand Prix of the Festival was determined by the Grand Jury, represented by the Chairmen of all the main jury line-ups. This year, for the first time Best of Contest will be determined. The main criteria for evaluating contest entries are the creative idea and its implementation. In effectiveness contests, one of the key criteria is the effectiveness of creative solutions.  

The judging level of the Festival met the highest international standards of the communications industry, a high bar for the criteria and selection of the entries was set, while a high level of competition and the limited number of the winners make the Festival awards even more valuable and desirable for the participants.

The jury and the organizing committee of the Festival congratulate the winners and hope that the ideas awarded at White Square Festival 2024 will become a source of inspiration for development and innovations in the creative industry!

Winners of White Square Festival 2025:

GRAND PRIX

entry Hotel La Argentina, agency Mercado Mccann, Argentina

• BEST OF CREATIVE CONTEST

entry Hotel La Argentina, agency Mercado Mccann, Argentina

• BEST OF BRANDING CONTEST

entry Visible bag, agency Synthesis agency, Uzbekistan

• BEST OF MARKETING SERVICES CONTEST

entry Hotel La Argentina, agency Mercado Mccann, Argentina

• BEST OF MEDIA CONTEST

entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

• BEST OF DIGITAL CONTEST

entry Name This Oreo, agency VML New York, USA

• BEST OF CRAFT CONTEST

entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom

• BEST OF MASS MEDIA CONTEST

entry Peru meets their champion, agency Tribeca Media, Peru

THE AGENCY OF THE FESTIVAL

Voskhod, Russia

• CREATIVE
• F. FILM
• SPECIAL PRIZE FROM CREATIVE JURY

entry Uncle KFC's Rice Bowl, agency Wolf Bkk, Thailand

• F1 TV / Screens
• Silver

entry Tecate Eagle, agency LePub Mexico

entry Live a life!, agency Voskhod, Russia

• Bronze

entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

entry THE HUNGRY LLAMA, agency LEAGAS DELANEY ITALIA

Short-list

entry New Year: The Snowman’s Adventure, agency SberMarketing, Russia

• F2 Online
• Gold

entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom

entry Uncle KFC's Rice Bowl, agency Wolf Bkk, Thailand

• Silver

entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

• Bronze

entry Brusnika Developer. New Year Eve in a new flat, agency Voskhod, Russia

entry FUEL HATERS, agency Yell Bangkok, Thailand

Short-list

entry Make us better, agency Voskhod, Russia

F4 Pre-rolls

• Gold

entry It Must Be Sting, agency Leo Thailand

• Bronze

entry Diabetes hijacks ads, agency SEED, Kazakhstan

P. PRINT

P1 Print

• Bronze

entry Typhoon, agency Hakuhodo International Indonesia

entry Explore Your Breast, agency Mood, Peru

P2 Publications

• Gold

entry Red dragon's power., agency FCB Almaty, Kazakhstan

R. RADIO & AUDIO

R1 Radio & Streaming

Bronze

entry The voice of the city, agency Ruport, Russia

entry Tochka. Business sounds, agency Voskhod, Russia

O. OUTDOOR

O1 Billboards

• Gold

entry Extra Finger Lickin' Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia

O2 Posters

• Gold

entry Flooded Room, agency VML Thailand

O3 Digital screens

• Silver

entry Solar boards, agency BBDO, Russia

• Bronze

entry Playable Billboard, agency Grey Dubai & New York, UAE

O4 Ambient

• Gold

entry The Chola Speaks, agency Brandy, Costa rica

• Silver

entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

Bronze

• entry The Noise Reducing Wind Chime, agency IDEOT, South Korea

entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia

entry Visible bag, Synthesis agency, Uzbekistan

Short-list

entry Emergency SIM, agency GForce Grey, Kazakhstan

O5 Transit

Short-list

entry Passage of the Dead, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

O6 Live Advertising & Events

Silver

entry Nonna Spies, agency Ogilvy Italy

K. INTEGRATED

K1 Omni-channel Campaign

• Bronze

entry Diabetes hijacks ads, agency SEED, Kazakhstan

Short-list

entry Perfect timing, agency Republic Group, Hungary

K2 Digital Campaign

• Bronze

entry The Lost Сomment, agency SEED, Kazakhstan

K3 Social & Influencer Campaign

• Bronze

entry Hardcore not ded, agency Aida Pioneer, Belarus

entry Reversed Roles, agency PIMO Lebanon

Short-list

entry Serious relationships with Turkish TV series on IVI, agency Friends, Russia

K5 Brand Loyalty Campaign

Short-list

entry From Kazakhstanis to Kazakhstanis, agency Mega Media in affiliation with Ogilvy, Kazakhstan

K6 Breakthrough on a Budget 

• Silver

entry LIKEA, agency Memac Ogilvy, Saudi Arabia

K7 Selfpromo

• Bronze

entry Cider Depressider, agency GREAT, Russia

entry PLATES WITH CHARACTER, agency Shuka Design, Russia

K8 Creative Strategy

• Silver

entry Diabetes hijacks ads, agency SEED, Kazakhstan

K9 Collaboration of Brands

• Gold

entry Hotel La Argentina, agency Mercado Mccann, Argentina

• Bronze

entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

• Gold

entry Hotel La Argentina, agency Mercado Mccann, Argentina

• Silver

entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

• Bronze

entry Hardcore not ded, agency Aida Pioneer, Belarus

entry FUEL HATERS, agency Yell Bangkok, Thailand

N2 Audio branded content

• Bronze

entry Tochka. Business sounds, agency Voskhod, Russia

N3 Interactive branded content

• Silver

entry School of Survival, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

entry Harpic Loocator #BeFreeToPee, agency tgthr., India

N4 Branded events

• Gold

entry Mountennis, agency GForce Grey, Kazakhstan

Short-list

entry From shame to stage: Standing up for women's health, agency Much Better, Bulgaria

N5 Brand experience

• Gold

entry TaoTao’s Story, agency Heaven&Hell Shanghai, China

• Bronze

entry The Advanced Protector, agency &play, Bulgaria

entry The Lightchanger, agency BBDO, Russia

N7 Non-profit / charity

• Bronze

entry Make Every Run Able, agency Yell Bangkok, Thailand

U. CREATIVE USE OF MEDIA

U1 TV & Other screens

• Bronze

entry THE EXPERTS, agency Micidial, Italy

U2 Audio Platforms

• Gold

entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

U3 Print/Outdoor

• Silver

entry Solar boards, agency BBDO, Russia

U4 Ambient Media

• Silver

entry Visible bag, Synthesis agency, Uzbekistan

• Bronze

entry Peru meets their champion, agency Tribeca Media, Peru

U5 Events

• Gold

entry Mountennis, agency GForce Grey, Kazakhstan

U7 Social Platforms

• Silver

entry Live Again, agency TOPic & Loong, China

U8 Use of Channel Integration

• Bronze

entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

U9 Non-profit/charity

• Gold

entry UNICEF Unlockers, agency SHIFT, Slovenia

• Silver

entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

FS. FILM.SECTORS

FS1 Food & Drink

Short-list

entry THE ORIGINAL, agency PHENOMENA, Lebanon

FS2 Other FMCG

• Silver

entry Sabina Braless, agency SOUR Bangkok, Thailand

FS3 Consumer Durables

• Gold

entry Gambol - Dare to Step, agency YDM Thailand

• Bronze

entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

FS4 Automotive

• Silver

entry Naughty List, agency Conill Saatchi&Saatchi, USA

FS7 Consumer Service & B2B

• Silver

entry Minimizing Your Frustration, agency BBDO Bangkok, Thailand

entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

FS9 Real estate services and development

• Bronze

entry Brusnika Developer. New Year Eve in a new flat, agency Voskhod, Russia

entry Live a life!, agency Voskhod, Russia

FS10 Media / Entertainment

• Gold

entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom

FS11 Film for non-profit / charity

• Bronze

entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil

entry The Lifeless Planet, agency Zebra Hero, Russia

PS. PRINT.SECTORS

PS2 Other FMCG

• Silver

entry Red dragon's power., agency FCB Almaty, Kazakhstan

PS11 Print for non-profit / charity

Short-list

entry The Suicide Note That Saved Lives., agency Maitri Advertising Works Pvt. Ltd, India

OS. OUTDOOR.SECTORS

OS1 Food & Drink

• Silver

entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia

OS6 Retail, e-commerce

• Silver

entry Visible bag, Synthesis agency, Uzbekistan

OS9 Real estate services and development

• Silver

entry Solar boards, agency BBDO, Russia

OS11 Outdoor for non-profit / charity

• Gold

entry UNICEF Unlockers, agency SHIFT, Slovenia

Short-list

entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

BRANDING

B1 Creation of New Brand Identity

• Gold

entry Baked from flour and dreams, agency ENDY, Russia

entry Utopia Orchestra, agency ESH Gruppa, Russia

• Silver

entry Victoria de Rocco, agency Dotorg branding & digital, Russia

entry Kineshma Kupecheskaya, agency Dotorg branding & digital, Russia

• Bronze

entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil

entry NEW TASHKENT, Synthesis Agency, Uzbekistan

Short-list

entry Identity for Saratovskaya confectionery factory, agency Voskhod, Russia

B2 Rebrand / Refresh of an Еxisting Brand

• Silver

entry Pushkin museum, agency Suprematika, Russia

entry Stone Age 2.0, agency TDI Group, Russia

• Bronze

entry Silver mercury, agency Terminal Design Branding Agency, Russia

Short-list

entry the SAG level, agency Depot branding agency, Russia

B3 Promotional Printed Materials

• Gold

entry Visible bag, Synthesis agency, Uzbekistan

• Silver

entry Red dragon's power., agency FCB Almaty, Kazakhstan

B4 Promotional Item Design

• Gold

entry Buscape, agency YDM Thailand

• Bronze

entry Typeface pairing, agency lovemedo, Russia

entry Fortune cookie bag, agency OTVETDESIGN, Russia

Short-list

entry Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist., agency Like Group, Russia

B6 Design-driven Effectiveness

• Gold

entry the SAG level, agency Depot branding agency, Russia

• Silver

entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand

entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil

B7 Design Craft

• Gold

entry Baked from flour and dreams, agency ENDY, Russia

entry Utopia Orchestra, agency ESH Gruppa, Russia

• Bronze

entry CartOfFun – surrealistic potato chips, agency Depot branding agency, Russia

entry Pechorin, agency Terminal Design Branding Agency, Russia

X. PACKAGING DESIGN

X1 Packaging of foodstuffs

• Gold

entry Bottle development and packaging design for premium Kazakhstani vodka Kerbez, agency PG, Belarus

• Silver

entry Conilon Challenge. A limited set of drip coffee., agency Ohmybrand, Russia

• Bronze

entry CartOfFun – surrealistic potato chips, agency Depot branding agency, Russia

entry Legends of the Polar Circle, agency ENDY, Russia

X2 Packaging of non-food products

Short-list

entry Mad One, agency Repina branding, Russia

PD. PRODUCT DESIGN

PD2 Lifestyle, Fashion, Leisure, Sports

• Bronze

entry Alfa fashion, agency Alfa agency, Belarus

entry Trudies, agency OTVETDESIGN, Russia

Short-list

entry Solar Circle, agency OTVETDESIGN, Russia

PD3 Gadgets, Computer Equipment

• Bronze

entry VOICA: Inclusive design you can feel, agency JetStyle, Russia

BD. BRAND ENVIRONMENT DESIGN

BD1 Retail

• Silver

entry the SAG level, agency Depot branding agency, Russia

Short-list

entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia

BD2 Points of Sale, Comsumer Touchpoints

• Silver

entry Visible bag, Synthesis agency, Uzbekistan

BD3 In-store Design

Short-list

entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand

MARKETING EFFECTIVENESS

E. MARKETING EFFECTIVENESS

E1 Short-term Creative Effectiveness

• Gold

entry From mother-in-law to daughter-in-law, with love, agency GForce Grey, Kazakhstan

• Bronze

entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia

entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

E2 Long-term Creative Effectiveness

Short-list

entry Hvatamba — a sale on Avito, company Avito, Russia

E3 Brand Launch/re-launch Campaign

• Bronze

entry JUST LIKE YOU, agency CONTRAPUNTO / BBDO CA, Kazakhstan

E4 Breakthrough on a Budget

• Silver

entry Cheers, Deivid, agency LePub Mexico

entry LIKEA, agency Memac Ogilvy, Saudi Arabia

MARKETING SERVICES

A. BRAND EXPERIENCE & ACTIVATION

SPECIAL PRIZE FOR IMPACT FROM MARKETING&DIGITAL JURY

entry The Street of Life, agency Noble Graphics, Bulgaria

A1 Channel / Medium

• Silver

entry The Noise Reducing Wind Chime, agency IDEOT, South Korea

entry Live Again, agency TOPic & Loong, China

A2 Brand Experience

• Silver

entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO

• Bronze

entry The Advanced Protector, agency &play, Bulgaria

entry Grab The Missing, agency YDM Thailand

A3 Technology & Touchpoints

• Bronze

entry Harpic Loocator #BeFreeToPee, agency tgthr., India

A4 Consumer Engagement

• Bronze

entry Wishables, agency BBDO, Russia

Short-list

entry beeline's Esports Tournament “LOVE CUP”, agency RoRe Group, Russia

A5 Strategy

• Silver

entry From mother-in-law to daughter-in-law, with love, agency GForce Grey, Kazakhstan

A6 Campaign

• Bronze

entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

Short-list

entry Promo campaign "Dixy Dino", agency OXYGEN, Russia

A8 Retail Promotions & Competitions

Short-list

entry Promo campaign "Dixy Dino", agency OXYGEN, Russia

A10 Breakthrough on a Budget

• Bronze

entry Peru meets their champion, agency Tribeca Media, Peru

A11 Non-profit / charity

• Silver

entry The Street of Life, agency Noble Graphics, Bulgaria

C. PR

C1 PR Practices & Technics

• Bronze

entry Explore Your Breast, agency Mood, Peru

C2 Digital & Social

• Silver

entry Trigger Mug, agency Webedia KSA, Saudi Arabia

• Bronze

entry The Lost Сomment, agency SEED, Kazakhstan

entry FRANCESCA CACCINI, agency TANGITY SPAIN

C3 Influencer

Short-list

entry Bill Kill, agency Human, Bulgaria

C4 Use of Events & Stunts

• Gold

entry Hotel La Argentina, agency Mercado Mccann, Argentina

• Bronze

entry Mountennis, agency GForce Grey, Kazakhstan

C5 Data & Strategy (moved from A3)

• Silver

entry Scammer Pages, agency VML Thailand

C8 Sponsorship & Brand Partnership

• Bronze

entry Peru meets their champion, agency Tribeca Media, Peru

C9 Real-time Response

• Gold

entry Flooded Room, agency VML Thailand

C12 Non-profit / charity

• Bronze

entry The Suicide Note That Saved Lives., agency Maitri Advertising Works Pvt. Ltd, India

Short-list

entry Football field of opportunities, agency SEED, Kazakhstan

H. DIRECT

H1 Channels

• Bronze

entry The Advanced Protector, agency &play, Bulgaria

entry The Lightchanger, agency BBDO, Russia

H3 Digital & Social

• Silver

entry AI or Real?, agency Next DC, Bulgaria

• Bronze

entry School of Survival, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

entry LIKEA, agency Memac Ogilvy, Saudi Arabia

H5 Campaign

• Bronze

entry The Meaning of Benz, agency BBDO Bangkok, Thailand

entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

H6 Breakthrough on a Budget

• Bronze

entry The Lightchanger, agency BBDO, Russia

entry Prevention Unboxer, agency Inbrax, Chile

Short-list

entry Wishables, agency BBDO Moscow, Russia

H7 Non-profit / charity

• Bronze

entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

entry UNICEF Unlockers, agency SHIFT, Slovenia

CS. CAMPAIGNS: SECTORS

CS1 Food & Drink

• Gold

entry Extra Finger Lickin' Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia

CS4 Automotive

Short-list

entry Explore Your Breast, agency Mood, Peru

CS7 Consumer Service & B2B

Short-list

entry Bill Kill, agency Human, Bulgaria

CS9 Real estate services and development

• Bronze

entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

CS10 Media / Entertainment

• Gold

entry Hotel La Argentina, agency Mercado Mccann, Argentina

I. INNOVATIONS

I1 Innovations

• Silver

entry Motorola Deep Connect, agency Dentsu Creative India

• Bronze

entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO

CT. CREATIVITY DRIVEN TRANSFORMATION

CT1 Product Innovation

• Bronze

entry Manamá: The first sand brand with a soul., agency Enredo Brand Innovation, Brazil

entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil

CT2 Business Transformation

• Bronze

entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand

CT3 Customer Experience

• Bronze

entry Alfa kassa with voice control, agency Alfa agency, Belarus

MEDIA

V. CHANNELS

V3 Print / Outdoor

• Silver

entry Extra Finger Lickin' Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia

• Bronze

entry Red dragon's power., agency FCB Almaty, Kazakhstan

V4 Ambient Media

• Silver

entry Emergency SIM, agency GForce Grey, Kazakhstan

• Bronze

entry Visible bag, Synthesis agency, Uzbekistan

Short-list

entry Peru meets their champion, agency Tribeca Media, Peru

V5 Events

• Gold

entry Mountennis, agency GForce Grey, Kazakhstan

• Bronze

entry From shame to stage: Standing up for women's health, agency Much Better, Bulgaria

V6 Digital Platforms

• Silver

entry Live Again, agency TOPic & Loong, China

V8 Social Platforms & Influencers

• Silver

entry LIKEA, agency Memac Ogilvy, Saudi Arabia

V10 Branded content

Short-list

entry Soyuzmultfilm’s Branding Multiverse in Roblox, agency VOVA family, part of JAMI LUP, Russia

V11 Non-profit / charity

• Gold

entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

entry Daily Hate, agency We Are Social, Spain

• Bronze

entry Football field of opportunities, agency SEED, Kazakhstan

W. EXCELLENCE IN MEDIA

W1 Excellence in Media Insights & Strategy

• Gold

entry Diabetes hijacks ads, agency SEED, Kazakhstan

• Silver

entry Red dragon's power., agency FCB Almaty, Kazakhstan

W2 Excellence in Media Planning

• Silver

entry Red dragon's power., agency FCB Almaty, Kazakhstan

entry The circle of baby goods driven by Huggies and Avito, agency Mediaminded, CONTENT+, Avito, Russia

M. MEDIA CAMPAIGN

M1 Integrated Campaign

• Bronze

entry Avito Jobs: Your Life Experience Counts Too, company Avito Jobs, Russia

entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

Short-list

entry Garage of Our Time, agency Showrunners, Russia

M2 Low Budget Campaign

• Gold

entry LIKEA, agency Memac Ogilvy, Saudi Arabia

Short-list

entry Cheerful kvass, agency Salmon, Belarus

M4 Non-profit / charity

• Silver

entry The Street of Life, agency Noble Graphics, Bulgaria

• Bronze

entry Invisible Child, agency LOGA BIGA, Belarus

DIGITAL

D. DIGITAL

D1 Websites

Short-list

entry The Foreign Crossword, agency Next DC, Bulgaria

D2 Interactive projects

Short-list

entry Come to the trees!, agency Yandex, Russia

D3 Pre-rolls

Short-list

entry Diabetes hijacks ads, agency SEED, Kazakhstan

D5 Digital Campaign

• Silver

entry AI or Real?, agency Next DC, Bulgaria

• Bronze

entry The Lost Сomment, agency SEED, Kazakhstan

D6 Native Advertising

• Bronze

entry Not scary bloody stories., agency FCB Almaty, Kazakhstan

D8 Use of Artificial Intelligence

• Silver

entry Flooded Room, agency VML Thailand

D9 From Online to Offline Projects

• Bronze

entry FRANCESCA CACCINI, agency TANGITY SPAIN

entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

D12 Non-profit / charity

• Silver

entry Drop the Toy, agency TrendFox, What if Semin?, Russia

• Bronze

entry A planet unfit for life., agency Realweb, DIDENOK TEAM, ZEBRA HERO, Russia

G. MOBILE

G2 Apps

• Bronze

entry Harpic Loocator #BeFreeToPee, agency tgthr., India

G5 Activation by location / Voice activation

• Gold

entry Name This Oreo, agency VML New York, USA

• Silver

entry Grab The Missing, agency YDM Thailand, Thailand

• Bronze

entry Live Again, agency TOPic & Loong, China

SI. SOCIAL & INFLUENCER

SI1 Social Campaigns

• Bronze

entry The Lost Сomment, agency SEED, Kazakhstan

entry LIKEA, agency Memac Ogilvy, Saudi Arabia (moved from SI2)

SI2 Co-creation & Users Generated Content

• Bronze

entry Not scary bloody stories., agency FCB Almaty, Kazakhstan

SI3 Real-time Response

• Silver

entry Cheers, Deivid, agency LePub Mexico

SI4 Influencer Campaign

Short-list

entry The Greatness Gateway Grip, agency Brilliant & Million, Thailand

SI7 Non-profit/Charity

• Bronze 

entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

T. CREATIVE DATA

T1 Data-enhanced Creativity

Silver

entry KNOCK TURN, agency Dentsu East Japan

T3 Data storytelling

• Silver

entry Scammer Pages, agency VML Thailand

T5 Social Data & Insight

• Bronze

entry Not scary bloody stories., agency FCB Almaty, Kazakhstan

CRAFT

J. FILM CRAFT

J1 Direction

• Gold

entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom

• Bronze

entry Naughty List, agency Conill Saatchi&Saatchi, USA

entry TATE – Symphony of Hospitality, agency The Clients, Russia

entry Tochka. Change your work, agency Voskhod, Russia

Short-list

entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

J2 Script

• Silver

entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil

• Bronze

entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

Short-list

entry Tochka. Change your work, agency Voskhod, Russia

J3 Art Direction

• Gold

entry Tochka. Change your work, agency Voskhod, Russia

• Silver

entry Imperfect manifesto, agency SEED, Kazakhstan

• Bronze

entry THE HUNGRY LLAMA, agency LEAGAS DELANEY ITALIA

entry Ours, like we all are, agency RoRe Group, Russia

Short-list

entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

J4 Cinematography

Silver

entry Tochka. Change your work, agency Voskhod, Russia

• Bronze

entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

Short-list

entry Movement Inspires Ideas, agency BBDO, Russia

entry Speak about fish, agency Friends, Russia

J5 Editing

• Silver

entry Great works of art, company Friday! TV Channel, Russia

• Bronze

entry Imperfect manifesto, agency SEED, Kazakhstan

entry Make us better, agency Voskhod, Russia

J6 Use of Music & Sound Design

• Silver

entry Ours, like we all are, agency RoRe Group, Russia

entry TATE – Symphony of Hospitality, agency The Clients, Russia

Short-list

entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

J7 Animation

Silver

entry The Lifeless Planet, agency Zebra Hero, Russia

• Bronze

entry Privet from Mars! Birchpunk in Tanks Blitz, agency LestaGames Line, part of Lesta Games group of companies., Russia

J8 Visual effects

• Gold

entry Tecate Eagle, agency LePub Mexico

• Silver

entry Tochka. Change your work, agency Voskhod, Russia

• Bronze

entry New Year: The Snowman’s Adventure, agency SberMarketing, Russia

Y. PRINT & OUTDOOR CRAFT

Y1 Typography

• Silver

entry Stone Age 2.0, agency TDI Group, Russia

Y2 Art Direction

• Silver

entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia

• Bronze

entry Stone Age 2.0, agency TDI Group, Russia

Y3 Illustration

• Bronze

entry Stone Age 2.0, agency TDI Group, Russia

Y4 Photography

• Bronze

entry Ask Search with Neuro, agency soup team, Russia

Z. EXCELLENCE IN RADIO & AUDIO

Z1 Excellence in Radio & Audio

• Gold

entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

Short-list

entry The DoggoSongs by Alice, agency Yandex Creative Studio 7.47, Russia

MASS MEDIA CONTEST

L. COMMUNICATION

L1 Film

• Silver

entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom

entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

• Bronze

entry Sabina Braless, agency SOUR Bangkok, Thailand

L2 Print&Outdoor

• Gold

entry Flooded Room, agency VML Thailand

• Silver

entry Extra Finger Lickin' Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia

• Bronze

entry The Noise Reducing Wind Chime, agency IDEOT, South Korea

L3 Radio&Audio

Bronze

entry Turning a campaign into a youth movement, agency emg, Russia

L4 Branded Content

• Gold

entry Bill Kill, agency Human, Bulgaria

• Silver

entry The Lightchanger, agency BBDO, Russia

• Bronze

entry Red dragon's power., agency FCB Almaty, Kazakhstan

entry Peculiarities of the National Off-Roading, agency Panda Digital, Russia

L5 Use of Humor in Advertising

• Gold

entry Sabina Braless, agency SOUR Bangkok, Thailand

• Silver

entry Gambol - Dare to Step, agency YDM Thailan

L6 Communication Design

• Gold

entry Mūl Secrets – Deep Rooted Wellness, agency Yellow, India

• Silver

entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil

• Bronze

entry 'Enjoy Your Discoveries’ Calendar, agency LOGA BIGA, Belarus

entry Kineshma Kupecheskaya, agency Dotorg branding & digital, Russia

L7 Packaging Design

• Gold

entry Bottle development and packaging design for premium Kazakhstani vodka Kerbez, agency PG, Belarus

• Silver

entry Powerful Numbers, agency Brama Branding, Belarus

MD. DIGITAL & MOBILE

MD2 Mobile Tools

• Silver

entry Scammer Pages, agency VML Thailand

MD3 Digital & Mobile Campaign

• Silver

entry Anti-Stress Smile, agency SERVICEPLAN, Russia

MD4 Social & Influencer Campaign

• Gold

entry Influencer and social media support as part of the Avito x Naked Heart Foundation collaboration: Rain Man., company Avito, Russia

• Silver

entry PROSTOR Sounds of creativity, agency Park Production / reev Moscou, Russia

entry Professions lab, agency Re-ev Moscou / Blacklight, Russia

• Bronze

entry Hardcore not ded, agency Aida Pioneer, Belarus

entry Reversed Roles, agency PIMO Lebanon

Short-list

entry SKY Tok, agency Tandem Network, Kenya

MA. REACH

MA1 Brand Experience & Activation

• Silver

entry Live Again, agency TOPic & Loong, China

• Bronze

entry From shame to stage: Standing up for women’s health, agency Much Better, Bulgaria

entry Nowruz. The holidays start with a ride, agency Yandex Magic Camp, Russia

MA2 PR

• Gold

entry Peru meets their champion, agency Tribeca Media, Peru

• Silver

entry Hotel La Argentina, agency Mercado Mccann, Argentina

MA3 Direct

Gold

entry When the dream comes true, agency Alfa agency, Belarus

• Silver

entry LIKEA, agency Memac Ogilvy, Saudi Arabia

• Bronze

entry Wishables, agency BBDO, Russia

MA4 Use of Media

Short-list

entry Digital transformation: how FSK changed the rules of the game for TV, agency Proximity Media (Media Direction Group), Russia

MK. INTEGRATED CAMPAIGNS

MK1 Omni-channel Campaign

• Gold

entry Make us better, agency Voskhod, Russia

• Bronze

entry “It all starts with L” Advertising Campaign, agency Original People, Belarus

MK2 Brand Launch / Re-launch Campaign

• Gold

entry Rebranding by Other Rules: From Tele2 to T2, agency McCann Moscow, Russia

• Silver

entry Yandex Go Rebranding: From Taxi to Super App, agency Yandex Magic Camp, Russia

MK3 Brand Loyalty Campaign

• Silver

entry 10 Years: Rakhmet from the CEO, company inDrive, agency Ogilvy (creative agency), Kazakhstan

• Bronze

entry Pattern like a russian, agency RoRe Group, Russia

MK4 Breakthrough on a Budget

• Bronze

entry Cheerful kvass, agency Salmon, Belarus

entry Hip Hop World Championship 2024, agency People Media MKD, Macedonia

MK5 Selfpromo

• Silver

entry New Year’s congratulatory dictation from RoRe Group, agency RoRe Group, Russia

MK6 Creative Strategy

• Silver

entry JUST LIKE YOU, agency CONTRAPUNTO / BBDO CA, Kazakhstan

MK7 Collaboration of Brands

• Bronze

entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia

S. CHANGE FOR GOOD. BRANDS

SPECIAL PRIZE FROM MASS MEDIA JURY

entry  RED DAY OFF, agency TUTKOVBUDKOV, Russia

S1 Health & Safety

• Gold

entry RED DAY OFF, agency TUTKOVBUDKOV, Russia

• Silver

entry Invisible Child, agency LOGA BIGA, Belarus

• Bronze

entry The premiere of “SPIKING”, agency Mega Media in affiliation with Ogilvy, Kazakhstan

entry Explore Your Breast, agency Mood, Peru

Short-list

entry Visible bag, Synthesis agency, Uzbekistan

S2 Environment

• Silver

entry Let's trade notebooks, agency Alfa agency, Belarus

• Bronze

entry Lay's Eco Project "Pack for pumping", agency OJ Group, Belarus

S3 Gender Equality

• Gold

entry Harpic Loocator #BeFreeToPee, agency tgthr., India

• Silver

entry Reversed Roles, agency PIMO Lebanon

S4 Social Projects

• Gold

entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO

• Silver

entry No matter how they say, agency Friends, Russia

• Bronze

entry Buscape, agency YDM Thailand

S5 Prosperity

• Silver

entry FRANCESCA CACCINI, agency TANGITY SPAIN

S6 Other Projects

• Bronze

entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT

SN1 Health & Safety

• Silver

entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

entry The Street of Life, agency Noble Graphics, Bulgaria

SN4 Social Projects

• Silver

entry UNICEF Unlockers, agency SHIFT, Slovenia

• Bronze

entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil

SN5 Prosperity

• Gold

entry Football field of opportunities, agency SEED, Kazakhstan

SN6 Other Projects

• Gold

entry Black Pet Friday, agency DDB Romania, Romani