R.S.I. - Road Safety Institute: Scars, 1

9.3

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Greece

Industry:

Public Interest, NGO

In Greece, it is very common to see motorcycle riders not wearing helmets. In Athens, especially during night hours, the percentage exceeds 30%, while in rural areas it is much worse as there is minimal enforcement. At the same time, according to a research by Hellas Direct, more than 50% of accidents occur at short distances, which often serve as the excuse for not wearing a helmet. (Research data: According to data from Hellas Direct, for 2023, most accidents, with a significant difference (39.84%), occurred very close to home, at a distance of only 2.5 km! Accidents also happen in the next 2.5 km (15.10%), so if we look at it cumulatively, over half of the collisions (55%) occur within a 5 km radius of our home.)

Credits

Advertising Agency:

The Newtons Laboratory, Athens, Greece

Creatives:

Andreas Grigoriadis, Giannis Sorotos, Dimitra Andrikopoulou, Panos Nouveloglou, Giorgos Panagiotopoulos

Photographer:

Marios Theologis

Date:

September, 2024

Ad of the day

Ad of the Day | Sephora: We All Sephora 9.0 Ad of the Day | ESSITY: Inner Strength Support 0.0 Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0

Latest News

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door