R.S.I. - Road Safety Institute: Scars, 2

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Greece

Industry:

Public Interest, NGO

In Greece, it is very common to see motorcycle riders not wearing helmets. In Athens, especially during night hours, the percentage exceeds 30%, while in rural areas it is much worse as there is minimal enforcement. At the same time, according to a research by Hellas Direct, more than 50% of accidents occur at short distances, which often serve as the excuse for not wearing a helmet. (Research data: According to data from Hellas Direct, for 2023, most accidents, with a significant difference (39.84%), occurred very close to home, at a distance of only 2.5 km! Accidents also happen in the next 2.5 km (15.10%), so if we look at it cumulatively, over half of the collisions (55%) occur within a 5 km radius of our home.)

Credits

Advertising Agency:

The Newtons Laboratory, Athens, Greece

Creatives:

Andreas Grigoriadis, Giannis Sorotos, Dimitra Andrikopoulou, Panos Nouveloglou, Giorgos Panagiotopoulos

Photographer:

Marios Theologis

Date:

September, 2024

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director

Sep. 03, 2026

Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director

Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy

Global TV Experts USA Opens for Business with Advertising Virtuoso at the Helm

Sep. 03, 2026

Global TV Experts USA Opens for Business with Advertising Virtuoso at the Helm

Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing