Citroen

Citroën is a French carmaker founded in 1919 by André Citroën and part of the PSA Peugeot Citroën group.
Oct. 20, 2026

Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign

In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach

Apr. 03, 2026

Citroen & BETC Paris Unveil "Calm Diffuser" to Tackle In-Car Pet Anxiety

For a century, Citroën has been the gold standard of comfort. We’ve mastered the seats, the suspension, and even those weird Seetroën glasses for carsick humans

Mar. 13, 2026

Discover Love at First Drive with Citroen

Citroën and its agency BETC Paris unveil a new campaign dedicated to one powerful moment: the test drive

Feb. 13, 2026

Citroen Takes on the Future With its new Campaign "2034 Election"

The film opens with a political news broadcast covering the presidential debate for 2034

Oct. 07, 2025

Citroen Turns Dreams Into Reality in Surreal New Campaign for the C5 Aircross

Citroën and its agency BETC Paris unveil a surreal new campaign for the new C5 Aircross, a film that blurs the lines between dreams and reality

Jun. 03, 2025

Ad of the Day | Citroen and BETC Unveil a Wild new World in their Latest Explosive Campaign

In a world where cars too often embody status or routine, the new Citroën Ami offers a completely different vision

Feb. 20, 2025

Citroen Unleashes Comfort into the Wild in an Epic Car Chase

For its latest Citroën campaign, BETC features stunt bears that are more lifelike than ever

Jan. 30, 2025

Ad of the Day | Citroen Puts a Twist on a Classic SCI-FI Trope in Out-of-This World New Campaign for E-C4

This cinematic campaign, directed by acclaimed filmmaker Gary Freedman

May. 31, 2024

Ad of the Day | The Revolution Has Begun, Electric is no Longer for The Elite

The Revolution has begun, Citroen takes aim at the elite in revolutionary-themed campaign for the new e-C3

Apr. 18, 2024

Citroen Winks at Construction Delays with an Epic Ice Ballet Choreographed by BETC Paris

When you have a utility vehicle that’s tailored to your every need, it feels more like a partner than a car

Jun. 24, 2022

Citroen Teases Elon Musk To Launch Its New AMI

A campaign created by Buzzman has been live on DOOH since 21 June and in the national press from 23 June

Apr. 08, 2022

Ad of the Day | Citroën Goes To Space For New Flagship Model Launch

Driving the C5 X is like being an astronaut. "An Invitation to Serenity" film is created by BETC

Latest News

Nov. 03, 2026

Rosa Paris and Foundation for Housing Deliver a Chilling, Immersive Look at Life on the Streets

In France, in 2026, there are 350,000 unhoused, compared with 143,000 in 2012

Nov. 03, 2026

Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute

The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal