First Direct Bank

First Direct (styled first direct) is a telephone and internet based retail bank division of HSBC Bank plc based in the United Kingdom.

Feb. 03, 2023

Wunderman Thompson UK’s provocative new brand platform for first direct launches this week, calling out the stinky truth about being skint

Sep. 03, 2026

Participating agencies certified the accuracy of their reported revenue figures, and Adweek conducted additional auditing to verify submissions

Sep. 03, 2026

Comprehensive program spans involvement with four of the club's restigious awards shows, as well as events and creator content