First Direct Bank

First Direct (styled first direct) is a telephone and internet based retail bank division of HSBC Bank plc based in the United Kingdom.

Feb. 03, 2023

Wunderman Thompson UK’s provocative new brand platform for first direct launches this week, calling out the stinky truth about being skint

Aug. 14, 2026

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

The first drag king competition series returns this fall and hits the road for a 22-city national tour