First Direct Bank

First Direct (styled first direct) is a telephone and internet based retail bank division of HSBC Bank plc based in the United Kingdom.

Oct. 14, 2026

His directing sensibility is rooted in years of experience across the industry, both behind and in front of the camera

Oct. 14, 2026

Directed by Bradley J. Ross of Open Swim, the three-spot campaign pulls from Aikman’s personal experience with performance