First Direct Bank

First Direct (styled first direct) is a telephone and internet based retail bank division of HSBC Bank plc based in the United Kingdom.

Latest News

Sep. 03, 2026

Rival Earns 2 Honours Recognising Fastest-Growing Companies

Back-to-back awards from Inc. Magazine and Adweek cap three years of remarkable growth

Sep. 03, 2026

Thomas' and Cecily Strong Challenge America to Savor Breakfast and "Join the Morning People"

The iconic breakfast brand teams up with Cecily Strong to help busy parents conquer early mornings with a 21-day challenge