System1
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.
Grand Frais Drives Big Sales Potential with Kad Merad
The French supermarket’s new ad featuring actor Kad Merad has earnt an ‘exceptional’ 1.47 Spike Rating with the creative effectiveness platform System1
Love it or Hate it: Marmite's Latest Campaign Divides UK Audiences
New outdoor creative polarised consumers, causing 8x as much disgust as average - and even some fear, according to System1
The Cure for Dull Advertising: New Research Reveals What Drives Creativity that Actually Works
Building on the earlier whitepaper, The Extraordinary Cost of Dull, this new report moves from diagnosis to prescription
System1: Burger King Scores a Whopper Ahead of London Marathon
Focused on relatability and relevance, Burger King's OOH "Finished" ad scored a "strong" 4.3 Stars with System1
System1 Unveils AI-Powered Upgrade to Test Your Ad Platform for Predictive Creative Measurement
System1 is also currently beta testing a predictive AI creative measurement tool in select markets
System1: Distinctive Assets, not Indulgence, Separate the Winners in the 2026 Easter ad Rankings
Emotion and distinctive branding beat price-led messaging, as recall outperforms affordable appetite appeal this Easter
System1 Announces Leadership Changes Supporting Long-Term Growth
New CPO & CTO Appointed; Orlando Wood And Andrew Tindall Take New Roles As System1 Becomes Founding Sponsor Of The Uncensored CMO Podcast
If Your Creative Isn't Driving Impact, Your Relationships Might be the Problem
New D&AD and System1 research reveals the strongest creative work is built on trust, not bigger budgets
From Piste to Podium: The Ads Taking Home Effectiveness Gold at the 2026 Winter Olympics
System1's test your ad competitive edge platform ranks the standout winter olympics campaigns
AI Killed Big Game Ad Effectiveness: Human-Centric Stories Won the Night
Consumers favoured heartfelt, human ads despite AI-heavy big game messaging
Early Testing Shows 2026 Could Be the Strongest Big Game Ad Year Yet, with the NFL, Budweiser, and Ring in the Lead
System1's Test Your Ad Competitive Edge platform ranks the top early-release ads
System1 and Effie Launch The Creative Dividend: A Practical Guide to Making Effectiveness Happen in Advertising Today
New book helps marketers improve ad quality, defend investment, and unlock profit
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour