System1
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.
System1: WWF Campaign Shines as Model for Charity Advertising
The World Wildlife Fund’s ‘Prescription for Nature’ OOH creative receives exceptional 5-Star Rating
Malibu's Brian Cox Ad Scores High Against Drinks Competition
The average Star Rating for alcohol brands is 2.9, meaning that Malibu’s advert is well ahead of the industry average
Amazon's "Moving Day" First Ever Digital ad to Receive Top System1 Score
The digital platform version of "Moving Day", Amazon’s new advert, has scored a perfect 5.9 Stars on System1's Test Your Ad platform
Sincerity and Storytelling Win The Big Game: Lay's, the NFL & WeatherTech Win Consumers' Hearts
System1's test your ad data reveals the ads consumers liked best
Classic Super Bowl Ads Still Entertain Today's Viewers
System1, The Creative Effectiveness Platform, revealed which iconic Super Bowl ads from the past three decades would still entertain today's viewers
Super Bowl Ad Scoreboard Features Lay's, NFL, Budweiser and More
System1, The Creative Effectiveness Platform, has revealed which of the Big Game commercials released thus far are consumers’ favourites
The NFL's Super Bowl Ad Inspires & Scores High Marks with Consumers
NFL lands first 5-Star Big Game ad in System1’s consumer testing since Disney's 2023 commercial
System1 and ITV Reveal the UK's Favourite Ads of 2024, Highlighting Creativity that Raised the Ceiling
System1 and ITV have unveiled the UK's top-performing ads of 2024, ranked by emotional resonance, category distinction, and unique creative elements
System1 Group Appoints Tristan Findlay as Managing Director of Innovation
Findlay brings nearly two decades of market research experience focused on innovation
Very's Flamingo Flock Achieves Top Score on System1's Test Your Ad Digital
The Toys campaign more than doubles the average for digital ads, the highest ever TikTok ad performance
System1 Ranks the Christmas Ads with Strongest Sales Potential
Kevin the Carrot wins on System1's short- and long-term metrics
System1 Finds 2024 is Most Consistent Christmas of Advertising Yet
Brands leverage familiar assets and re-air ads to boost commercial impact
Latest News
Sep. 29, 2026
Peloton Debuts the Peloton Tread Flex Alongside Miley in "Let Yourself Run" Creative Campaign
As the next chapter of Peloton's "Let Yourself Go" brand platform, "Let Yourself Run" evolves the narrative by redefining the running experience
Sep. 29, 2026
NFL Shop and Yard NYC Inspire Game-Day Style with "Fan Like A Pro"
In “Fan Like A Pro,” NFL fandom becomes a style statement—where personal expression and team pride go hand in hand