System1
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.
New Research from System1 and JCDecaux Offers Creative Guidance to Optimise Out-of-Home Effectiveness
Best practice to help OOH ads earn attention, emotion and memory
System1 Builds Out Innovation Leadership Team to Drive Next-Gen Product Development
The new team is led by Tristan Findlay, Managing Director, Innovation, who joined System1 in January 2025
System1: Women's Football Ads Score Huge Summer Success
Seven of the top ten summer sports ads are UEFA Women’s Euro creatives
System1 Reveals Top 10 UK OOH Ads as Outdoor Advertising Hits Record £31B Global Spend
List reveals highest scoring billboard ads following record OOH revenues
System1 in Partnership with TikTok Unlocks the Keys to Short-Form Platform Ad Success for Brands and Creators
The report, The Long and Short (form) of it, builds on Les Binet and Peter Field’s insights from The Long and Short of It
Hovis's Nostalgic "Strength Baked In" ad Scores Exceptional Across the Board
Hovis earns top marks on System1's Test Your Ad, blending nostalgia and familiarity to spark strong emotional response
System1: Birra Morreti Brews Best Beer Advert in Five Years
Exceptional 5.4 Star Rating double the average beer & cider score, and makes ad second best beer creative of all time
System1: WWF Campaign Shines as Model for Charity Advertising
The World Wildlife Fund’s ‘Prescription for Nature’ OOH creative receives exceptional 5-Star Rating
Malibu's Brian Cox Ad Scores High Against Drinks Competition
The average Star Rating for alcohol brands is 2.9, meaning that Malibu’s advert is well ahead of the industry average
Amazon's "Moving Day" First Ever Digital ad to Receive Top System1 Score
The digital platform version of "Moving Day", Amazon’s new advert, has scored a perfect 5.9 Stars on System1's Test Your Ad platform
Sincerity and Storytelling Win The Big Game: Lay's, the NFL & WeatherTech Win Consumers' Hearts
System1's test your ad data reveals the ads consumers liked best
Classic Super Bowl Ads Still Entertain Today's Viewers
System1, The Creative Effectiveness Platform, revealed which iconic Super Bowl ads from the past three decades would still entertain today's viewers
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour