System1

System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.

Nov. 08, 2024

Six major brands Aldi, Sainsbury's, Lidl, Cadbury, Amazon, and M&S Food have already achieved the top Test Your Ad score of 5.9 Stars

Nov. 04, 2024

System1 has unwrapped the first 5-Star Christmas ad of the season from M&S Food, which is set to air on Tuesday

Oct. 22, 2024

Leading marketing decision platform sees revenues up across the business, with US performance helping drive growth

Oct. 10, 2024

The study showcases that a new brand metric measured over multiple years

Sep. 24, 2024

Analysis of 500 ads finds creative effectiveness from new-to-TV business is improving

Aug. 21, 2024

Adidas' new creative, packed with Easter eggs, scores a maximum 5.9 Stars for The Gunners

Aug. 06, 2024

System1's ad testing reveals top 10 commercials from the 2024 Paris Games

Feb. 01, 2024

System1 analysis shows the key to success is to feature multiple stars doing what they’re known for

Jan. 11, 2024

New report from System1 Group also finds brand recognition decreasing for Super Bowl ads

Sep. 29, 2026

As the next chapter of Peloton's "Let Yourself Go" brand platform, "Let Yourself Run" evolves the narrative by redefining the running experience

Sep. 29, 2026

In “Fan Like A Pro,” NFL fandom becomes a style statement—where personal expression and team pride go hand in hand