System1

System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.

Aug. 21, 2024

Adidas' new creative, packed with Easter eggs, scores a maximum 5.9 Stars for The Gunners

Aug. 06, 2024

System1's ad testing reveals top 10 commercials from the 2024 Paris Games

Feb. 01, 2024

System1 analysis shows the key to success is to feature multiple stars doing what they’re known for

Jan. 11, 2024

New report from System1 Group also finds brand recognition decreasing for Super Bowl ads

Aug. 14, 2026

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

The first drag king competition series returns this fall and hits the road for a 22-city national tour