-196: Method in the Minus
Media Type:
TV
Brand
Agency
Country:
Industry:
Alcoholic Ready To Drink (ARTD) brand –196 (pronounced minus one-nine-six) is launching its new distinctive and unexpected campaign from Droga5 London in Great Britain. The campaign leans into the brand’s Japanese roots as a scientist enters a battle of wits with a giant lemon man.
Credits
Advertising Agency:
Droga5, London. UKChief Creative Officer:
Shelley SmolerGroup Creative Director:
Martin BeswickCreative Director:
Ed RedgraveArt Director:
Florence RussellCopywriter:
Alex RobsonDesign Director:
Dan RobertsSenior Designer:
Hannah StewartDesigner:
Kateryna KotikhinaManaging Director:
Heather CussGroup Account Director:
Knox CassidySenior Account Manager:
Vanessa PhamSenior Strategy Director:
Pete HeskettStrategist:
Liv Francis-CornibertHead of Production:
Peter MontgomeryProducer:
Peter MontgomeryAssistant Producer:
Kate ShelleyDirector :
Fatal FarmProduction Co :
Agile FilmsProduction Co Producer :
Laura MivalPost Production:
Nineteen TwentyDoP :
Theodore GarlandDate:
October, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 07, 2026
Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to
New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"
Sep. 07, 2026
CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement
CELSIUS signs on as ESPN College GameDay's first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays