Ad of the Day | Heetch: Choose Uber

10.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

France

This summer, millions of tourists from all over the world travel to the capital for a historic event. The issue of mobility in Paris is critical, and even the slightest journey can turn into a nightmare: public transport in disarray due to construction delays, metros completely full and buses running late, all while self-service bikes and scooters are in overdrive, saturated bike lanes and entire city zones closed to vehicles circulation ... the summer of 2024 will be a time of anxiety for the people of Paris and the Greater Paris.

Credits

Advertising Agency:

BETC Paris, France

Date:

July, 2024

Latest News

Sep. 28, 2026

Why Make it Easy? De Balie and Dawn Explore the Power of Discomfort in Bold new Campaign

De Balie, Amsterdam’s home for culture and debate, launches striking new brand campaign with Dawn, pairing provocative copy with surreal photography

Sep. 28, 2026

MOX Creates New Brand Identity for Formula E's Next Era of Racing

The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport