Heetch: Playground Reborn

0.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

France

Across many neighborhoods in ile-de-France, basketball courts are there — visible, present. But silent. Often, all they’re missing to come alive again is one small thing: a net.

Credits

Advertising Agency:

BETC Paris

Agency Management:

Mathieu Laugier, Aude Devaux, Lara Lefort

President & Chief Creative Officer:

Stéphane Xiberras

Executive Creative Director:

Olivier Aumard

Art Directors:

Natan Ritaly, Rayhaan Khodabux

Copywriter:

Ellynore Attia

Strategic Planning:

Etienne Averseng, Julie Quicray

Creative Resources Coordinator:

Nathalie Sanseigne

TV Producer:

Sebastien Lintingre

Production House:

Soldats

Director:

Victor Sellier

Executive Producer:

Pierre Cazenave-Kaufman

Production Coordinator:

Camille Bigot

Line Producer:

Laurianne Metais

Director of Photography:

Hugo Ghnassia

Post-Production:

1to1 Paris

Post-Producers:

Gregoire Giral, Ulyssia Marchais

Editors:

Victor Sellier, Remi Muzzupapa

Colorist:

Sarah Soilihi

Sound Design:

Muse Audio Pro

Date:

July, 2025

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