Ad of the Day | Tena: #LastLonelyMenopause

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

Creative agency AMV BBDO’s winning campaign for TENA will use the warm and honest relationship between a mother and her daughter to unflinchingly highlight some of the realities of menopause in a way never seen before on British TV. Channel 4’s annual Diversity in Advertising Award offers the winning campaign £1 million worth of commercial airtime across the entire portfolio of channels in Channel 4’s commercial arm 4Sales, including its streaming service All 4.

Credits

Advertising Agency:

AMV BBDO, London, UK

Creative Director:

Jim Hilson

Creative Team:

Lauren Peters, Augustine Cerf

Designer:

Vanessa Fowler Kendall

Agency Planning Team:

Margaux Revol, Bea Farmelo

Agency Account Team:

Laura Hazell, Rebecca Thomas

Creative Production Partner:

Trish Russell

Senior Art Producer:

Rhiannon Nicol

Senior Interactive Social Producer:

Alex Warren

Business Affairs:

Michelle Holme

Production Company:

Lief

Director:

Shannon Murphy

Production Co. Producer:

Margo Mars, Ella Sanderson

Editing Company:

Final Cut

Editor:

Amanda James, Lucy Berry

Post-Production Company:

Daydreamer

Flame:

Pete Rypstra, Milo Paterson

VFX Producer:

Cat Hammond

Colour:

Company 3

Colourist:

Yoomin Lee

Sound Studio:

Wave Studios

Sound Engineer:

Parv Thind, Ben Gulvin

Music:

September Fields/ Frazey Ford

Media Agency:

Zenith

PR Agency:

Ketchum PR

Date:

April, 2022