UNICEF: Choose Play Every Day
Media Type:
TV
Brand
Agency
Country:
Industry:
UNICEF launch a powerful new global campaign for International Day of Play 2025, spotlighting an urgent but under-reported crisis: the global play deficit. At the heart of the campaign is a breathtakingly simple but emotionally supercharged idea: to a child, even the smallest moment of play with a parent can feel like the biggest game in the world.
Credits
Advertising Agency:
Southpaw, UKExecutive Creative Director:
Glenn SmithHead of Strategy:
Niki JonesBusiness Director:
Laura WoodCopywriter:
Anna BraileySenior Producer:
Sam JonesProduction:
SouthpawEditors:
Alex Webster, Liam Hayes, Adam WrattenHead of Content:
Cait JonesSocial Media Exec:
Beth ThorpeCommunications Specialist, UNICEF:
Victor AcquaahDate:
June, 2025
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 21, 2026
Stake Releases "The Merab Method" as Global Ambassador Looks to Regain UFC World Title
Stake, the world's largest online casino and sportsbook, has expanded on its Global Ambassador agreement with Merab Dvalishvili
Oct. 21, 2026
Digital 2027 Report: One in Three People Globally now use Gen AI, as Social Media Users Reach 5.81 Billion
Digital 2027 reveals major milestones in artificial intelligence and social media adoption