UNICEF: Choose Play Every Day
Media Type:
TV
Brand
Agency
Country:
Industry:
UNICEF launch a powerful new global campaign for International Day of Play 2025, spotlighting an urgent but under-reported crisis: the global play deficit. At the heart of the campaign is a breathtakingly simple but emotionally supercharged idea: to a child, even the smallest moment of play with a parent can feel like the biggest game in the world.
Credits
Advertising Agency:
Southpaw, UKExecutive Creative Director:
Glenn SmithHead of Strategy:
Niki JonesBusiness Director:
Laura WoodCopywriter:
Anna BraileySenior Producer:
Sam JonesProduction:
SouthpawEditors:
Alex Webster, Liam Hayes, Adam WrattenHead of Content:
Cait JonesSocial Media Exec:
Beth ThorpeCommunications Specialist, UNICEF:
Victor AcquaahDate:
June, 2025
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