American Cancer Society / American Red Cross: Give Blood to Give Time
Media Type:
Film
Brand
Agency
Country:
Industry:
1 in 3 people in the U.S. are diagnosed with cancer. With this disease affecting so many people across the country, cancer patients use nearly 25% of the nation’s blood supply—more than patients fighting any other disease—but only 3% of Americans donate blood in a given year. For the first time, American Red Cross and the American Cancer Society are partnering in a powerful new campaign to explain the critical role blood donations play in a cancer patient’s journey.
Credits
Advertising Agency:
BBDO New York, USAChief Creative Officer, BBDO Worldwide:
David LubarsChief Creative Officer, BBDO New York:
Greg HahnCreative Director:
Roberto DaninoCreative Director / Art Director:
Carolyn DavisCreative Director / Copywriter:
Matthew PageHead of Integrated Production:
David RolfeVP Executive Producer:
Sofia HandlerPlanning:
Alex BrittSVP Account Director:
Valerie SenaAccount Director:
Jimmy McNamaraAccount Executive:
Darcy McGuireProduction Company:
CaviarDirector:
Benjamin MegeDirector of Photography:
John LondonoProducer:
Malcom WaxHead of Production:
Casey WoodenEditing:
Work EditorialEditor:
Anne PerriPost Production:
MPCSound:
HoneymixMusic:
Q DepartmentDate:
February, 2020
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