American Cancer Society / American Red Cross: Give Blood to Give Time

9.3

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Public Interest, NGO

1 in 3 people in the U.S. are diagnosed with cancer. With this disease affecting so many people across the country, cancer patients use nearly 25% of the nation’s blood supply—more than patients fighting any other disease—but only 3% of Americans donate blood in a given year. For the first time, American Red Cross and the American Cancer Society are partnering in a powerful new campaign to explain the critical role blood donations play in a cancer patient’s journey.

Credits

Advertising Agency:

BBDO New York, USA

Chief Creative Officer, BBDO Worldwide:

David Lubars

Chief Creative Officer, BBDO New York:

Greg Hahn

Creative Director:

Roberto Danino

Creative Director / Art Director:

Carolyn Davis

Creative Director / Copywriter:

Matthew Page

Head of Integrated Production:

David Rolfe

VP Executive Producer:

Sofia Handler

Planning:

Alex Britt

SVP Account Director:

Valerie Sena

Account Director:

Jimmy McNamara

Account Executive:

Darcy McGuire

Production Company:

Caviar

Director:

Benjamin Mege

Director of Photography:

John Londono

Producer:

Malcom Wax

Head of Production:

Casey Wooden

Editing:

Work Editorial

Editor:

Anne Perri

Post Production:

MPC

Sound:

Honeymix

Music:

Q Department

Date:

February, 2020

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