Previous Ad
Amnesty International French Canada: Writing Lights a Way Out, 1
Next Ad
Dairy Farmers of Quebec: Holidays Taste Better Together (Grandma)
Amnesty International French Canada: Writing Lights a Way Out
Media Type:
The making of
Country:
Industry:
“Words, for me, are like light, liberation inside a prison.” – Imen Derouiche
Credits
Advertising Agency:
Cossette, CanadaCreatives:
Anne-Claude Chénier, Richard Bélanger, Geneviève Duquette, Philippe Brassard, Jessica Fecteau, Chris BélangerProduct:
Olivier Charbonneau, Jessica Malo, Alexandra Zins, Ariane Gauthier-Roy, Élyane Jourdenais-LemaireProduction:
Marie-Andrée Lizotte, Alexandrine Perras/ SeptièmePrint and Digital Production:
Colette Dumay, Eric Lefebvre/ SeptièmeLinguistics:
Nathalie Fournier, Émilie Robertson, Sophie Rhéaume, Marc Grandmont, Carol-Ann Savick/ SeptièmeMedia Agency:
Cossette MediaMedia:
Alexandre Mateos y Lago, Jean-Sébastien DavidProduction House:
Les EnfantsPhotography:
Olivier StaubProduction:
Stéphanie BeaudinProduction Manager:
Léonard SarranCoordination:
Audrey MartinArt Direction:
David PelletierMakeup:
Joan-Patricia ParrisPost Production:
Visual BoxSound Studio:
Cult NationCreative Director:
François BelangerSound Designer:
Théo PorcetDate:
December, 2021More from Amnesty International
Amnesty International: 25%, Sophie
10.0
Amnesty International: 25%, Mary
10.0
Amnesty International: 25%, Sarah
10.0
Amnesty International : True Love Does Not Kill
9.0
Amnesty International: Write for Rights
8.0
Amnesty International: Write for Rights, 3
10.0
Amnesty International: Write for Rights, 2
0.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies
Oct. 02, 2026
People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign
Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy
