AXE: Grab the Sweet
Media Type:
TV
Brand
Agency
Country:
Industry:
For the launch of AXE Cherry Fizz, Ogilvy Greece redefined what creative media and sampling can look like. One of the busiest bus stops in Athens was transformed into an interactive claw machine. The otherwise dull wait for the bus became a game, inviting people to By scanning a QR code, passersby could try their luck at grabbing the new AXE scent among juicy cherries
Credits
Advertising Agency:
Ogilvy GreeceDate:
July, 2025
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