Budweiser x Haroshi: Supermarket

9.0

Media Type:

TV TV

Brand

brand

Country:

Japan

Industry:

Alcoholic Drinks

Budweiser Japan’s latest creative leap isn’t just your typical beer ad - it's a cultural collision, brought to life through the lens of London-based filmmaker Kelvin Jones. Teaming up with celebrated Japanese artist and skater Haroshi, Kelvin has crafted a series of short films that fuse Budweiser’s global energy with Tokyo’s unmistakable creative energy.

Credits

Production Company:

100% Film and Photography

Date:

September, 2025

Latest News

Jul. 09, 2026

Voyager Backs Debut Album From Longtime Collaborator "Melanson"

Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth

Jul. 09, 2026

Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption

As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth