CALM: The Invisible Opponent, Let's Tackle It Together
Media Type:
TV
Brand
Agency
Country:
Industry:
For the latest Campaign Against Living Miserably (CALM) advert, AMV BBDO and Seven Stones have come together again to create work that challenges stereotypes and helps people open up about how they are feeling. Loneliness is a significant problem in the UK - 3 million people say they feel lonely some or most of the time - and CALM wants to encourage more people to seek support. The campaign is the result of a new partnership between the agencies, who last year launched "The Invisible Opponent" campaign featuring heavyweight boxer Tyson Fury. The campaign helped to deliver awareness of the charity by 50%, from 21% to 33%, between April 2021 and April 2022. PRETTYBIRD came onboard to produce this new iteration of the concept, with Director Robert Wilkins bringing the creative vision to life.
Credits
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer