Previous Ad
CALM: The Invisible Opponent, Let's Tackle It Together
Next Ad
Grindr: Come Home With Us
Fonzies: Fonzies for Canada
Media Type:
TV
Brand
Agency
Country:
Industry:
"Devastated!’" screamed the headlines as the Italian national soccer team failed once again to qualify for the World Cup. With some of the most passionate football fans in the world, the country was now teamless, with no one to cheer for. Not anymore. Fonzies, Mondelez’s number one cheese-flavoured snack in Italy, has come up with a crazy idea to give almost 58 million people in Italy and 100m Italians around the world a new team to get behind. The one with the fewest fans in the world: Canada.
Credits
Advertising Agency:
Dentsu CreativeDate:
November, 2022
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 23, 2026
5 Major Publishers Adopting Gist's New Ad Format Built for AI Consumer Discovery
Publisher coalition reaching up to a combined 1 billion monthly pageviews turns questions into new ad inventory as AI answers reshape how consumers search
Jun. 23, 2026
73rd Cannes Lions International Festival of Creativity Announces First Winners
AB InBev, the Cannes Lions Creative Marketer of the Year 2026, is awarded the inaugural Creative Brand Lion Grand Prix