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Fonzies: Fonzies for Canada

10.0

Media Type:

Brand

Agency

Country:

Italy

Industry:

Confectionery, Snacks

"Devastated!’" screamed the headlines as the Italian national soccer team failed once again to qualify for the World Cup. With some of the most passionate football fans in the world, the country was now teamless, with no one to cheer for. Not anymore. Fonzies, Mondelez’s number one cheese-flavoured snack in Italy, has come up with a crazy idea to give almost 58 million people in Italy and 100m Italians around the world a new team to get behind. The one with the fewest fans in the world: Canada.