Cha Jing: The senses of Cha Jing

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Non-Alcoholic Drinks

In Thailand’s ready-to-drink (RTD) tea market, Japanese tea brands have long dominated, from matcha to hojicha, owning not just the shelf space but the imagination of Thai consumers. When Cha Jing, Thailand’s first ready-to-drink Chinese tea, was set to launch, CJ WORX saw an opportunity: to reclaim the Chinese tea in RTD market by reframing how tea can be felt, not just consumed.

Credits

Advertising Agency:

CJ WORX

Chief Creative Officer:

Saharath Sawadatikom

Creative Director:

Kulthavach Kultanan

Group Head, Art Director:

Pranod Thiangcham

Copywriter:

Orawan Chaovanakij

Senior Account Director:

Poolida Chavengsaksongkram

Account Manager:

Pattara Kheawchaoum

Strategic Planning Director:

Parichart Kittitheerapornchai

Strategic Planning Manager:

Sakila Punyaratabandhu

House Production:

Dylan Film

Director:

Tanis Pintong

Producer:

Nanthanee Namtip

Asst. Director:

Wisanukorn Kankong

Production Manager:

Supaporn Kongkapee

Asst. Casting:

Ronnakorn Ngamvilai

Director of Photography:

Abhisit Prasongsup

Art Director:

Nattapon Kotata

Stylist:

Thitikan kanchanapakdee

Date:

October, 2025