Clorox: Shine On, Klutzesz

9.8

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

House, Garden

We all have a bit of a Klutz in us which isn’t good for those people whose key fears for using bleach is splashing it on their clothes or surrounding surfaces. “Shine On, Klutzes,” the new campaign from Clorox created by FCB West shows how Clorox Splash-Less Bleach can relieve those fears.

Credits

Advertising Agency:

FCB West, San Francisco, USA

Chief Creative Officer:

Karin Onsager-Birch

Chief Strategy Officer:

Simon White

Creative Director:

Kelly McCullough

Associate Creative Director:

Nancy Strange

VP Account Director:

Sara Wallace

Account Supervisor:

Paola Cammareri

Senior Broadcast & Content Producer:

Charlotte McConnell

Director of Account Planning:

Ryan Riley

Group Management Director SVP:

Sue Redington

Director:

Keith Mccarthy

Production Company:

Stink

Executive Producer:

James Cunningham

Producer:

Mark Walejko

Offline:

TALKABILITY

Editor:

Paul Zucker

Sound:

One Union/ Matt Wood

Date:

April, 2017

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing