Cox: Hi
Media Type:
TV
Brand
Agency
Country:
Industry:
Now more than ever, we know how important it is to be connected. In response to COVID-19, Cox Communications has implemented several different actions to help our communities during these difficult times by increasing customer bandwidth, suspending user overage fees and opening all our outdoor hotspots. Further, the Cox Business and FCB team created a 360-campaign (including TV, print, digital, social and OOH) designed to empower and support small business owners who are #MakingItWork. The campaign messaging focuses on making the new way of working work better for Cox Business customers. Rather than using the tactics in this campaign to promote acquisition, Cox Business and FCB pivoted, and instead drove all the work to a landing page with resources and support for business owners.
Credits
Advertising Agency:
FCB Chicago, USAChief Creative Officer:
Andrés OrdóñezSVP, Executive Creative Director:
Avital PinchevskyVP, Creative Directors:
Sofia Gonzalez, Josejuan ToledoCopywriter:
Derrick YousefiArt Director:
Victoria RosselliEVP North America Director of Production:
Kerry HillVP Director of Production:
Joe TipreExecutive Producer:
Ximena AguirreSr. Producer:
Carolina VelezSr Business Manager:
Carol RiffleGlobal Account Director EVP:
Cary PierceManagement Director:
Kevin BurkeAccount Director:
Eric LessensProduction:
Lord and ThomasExecutive Producer:
Celena MossellProducer:
Alex BartczakEditor:
Nate Brav-McCabeDirector of Audio, VP:
Jason RyanAudio Engineer:
Basti ZesaguliDate:
April, 2020
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