Curlsmith: The Joy of Waves, Natalie

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

Community based hair care brand Curlsmith has teamed up with isobel, to launch its new Effortless Waves product across the US and UK. The campaign, titled The Joy of Waves, celebrates the beauty of natural waves and features real women discovering their natural curls for the first time.

Credits

Advertising Agency:

Isobel, London, UK

Creative Directors:

Ben Stump, Simon Findlater

Senior Creatives:

Donna Williams, Susan Mansfield

Account Partner:

Sarah Humphreys

Senior Account Director/Producer:

Gemma Blake

Account Manager:

Ellie Dickenson

Media:

MuteSix

Photographer/videographer:

Sarah Cresswell

Production:

Igor Creations

Editor, Post-Production & Sound:

Chan Spencer

Date:

May, 2023

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