Decathlon: Dreamin

0.0

Media Type:

Film Film

Brand

brand

Agency

agency
Sports retailer Decathlon has launched a new global campaign created by AMV BBDO to promote its BuyBack service. Recently extended to all sports equipment, this initiative allows customers to return unwanted items in exchange for a voucher or cash back toward their next purchase.

Credits

Advertising Agency:

AMV BBDO

Executive Creative Director:

Laura Rogers

Creative Directors:

Jack Smedley, George Hackforth-Jones

Creative Team:

Pauline Ashford, Mike Kennedy

Agency Planning Team:

Joe Smith, Rebecca Brett

Agency Account Team:

Bruna Bechelli, Pink Kitsawat, Kenza Chakib

Agency Production Team:

Alexis Sun, Alex Warren

Agency Design Team:

Ian Mills, Ian Patrick, Frankie Leeks, Francesca D'Costa

Production Company:

Red Studios

Director:

Sye Allen

Film Prod Co. Producer:

Geoff Gedroyc

Post-production Company:

Red Studios

Editor:

Christopher Poole

Audio Post-production:

80 Sound

Photographer:

Richard Wadey

Client name:

Edi Borelli, Julie Anquez

Date:

October, 2024

Latest News

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025