Decathlon: Same Boots, Same Passion

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Decathlon’s new global campaign dedicated to its latest football boots, the CLR RED, sets the tone for the season with a special guest: Antoine Griezmann, serving as the “professor of football knowledge” at the CLR Academy. The campaign was conceived by LAFOURMI (The Fan Syndicate Group), with a film directed by Pierre Davy (hiersoir).

Credits

Advertising Agency:

LaForumi

Management:

Celine Jobert, Thibaut Cornet

Executive Creative Director:

David Philip

​Deputy Managing Director:

Jordane Rabute

​Copywriter:

Nicolas Telion

Art Directors:

Raphael Bonan, Martin Lihoreau

Studio Manager:

Sandrine Rouvres

Motion Designer:

Marin Pette

TV Producer:

Louis Pierre-Adolphe

Account Director:

Marie-Julie Herrmann

Account Manager:

Hugo Dhinaut

Traffic Manager:

Sophie Boule

Production:

HIERSOIR

Realisateur:

Pierre Davy

Productrice:

Anne-Cecile Jemin

DOP:

Kairo Lenz

​Dir. production:

Nolwenn Grall Jaubert

Monteur:

Florian Julia

Colorist:

Nicolas Gautier

​VFX:

Les films du Periscope

Executive Production:

Pepita

Music:

Max Labarthe

Photographe Principal:

Manuel Obadia-Wills

Team Sports Marketing Director:

Anthony Farine

Team Sports Image Manager:

Benjamin Rodriguez

Team Sports Marketing Project Leader:

Severine Logez

Date:

July, 2025

Latest News

Nov. 06, 2026

Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans

Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026

Nov. 06, 2026

Georgia Natural Gas Brings Simplicity to the Chaos

ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign