Decathlon: Same Boots, Same Passion

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Decathlon’s new global campaign dedicated to its latest football boots, the CLR RED, sets the tone for the season with a special guest: Antoine Griezmann, serving as the “professor of football knowledge” at the CLR Academy. The campaign was conceived by LAFOURMI (The Fan Syndicate Group), with a film directed by Pierre Davy (hiersoir).

Credits

Advertising Agency:

LaForumi

Management:

Celine Jobert, Thibaut Cornet

Executive Creative Director:

David Philip

​Deputy Managing Director:

Jordane Rabute

​Copywriter:

Nicolas Telion

Art Directors:

Raphael Bonan, Martin Lihoreau

Studio Manager:

Sandrine Rouvres

Motion Designer:

Marin Pette

TV Producer:

Louis Pierre-Adolphe

Account Director:

Marie-Julie Herrmann

Account Manager:

Hugo Dhinaut

Traffic Manager:

Sophie Boule

Production:

HIERSOIR

Realisateur:

Pierre Davy

Productrice:

Anne-Cecile Jemin

DOP:

Kairo Lenz

​Dir. production:

Nolwenn Grall Jaubert

Monteur:

Florian Julia

Colorist:

Nicolas Gautier

​VFX:

Les films du Periscope

Executive Production:

Pepita

Music:

Max Labarthe

Photographe Principal:

Manuel Obadia-Wills

Team Sports Marketing Director:

Anthony Farine

Team Sports Image Manager:

Benjamin Rodriguez

Team Sports Marketing Project Leader:

Severine Logez

Date:

July, 2025

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