Degree: Metathon

0.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

The Metaverse, positioned as a new virtual world free of physical limitations and societal stereotypes, is not yet meeting these ambitions. In fact, 60% of people feel that virtual worlds lack inclusivity, and many are calling for more accessibility. However, the Metaverse is still in its early stages of development, which is why Degree® Deodorant will partner with Decentraland to help shape the standard of inclusivity and representation in the virtual world. Together with Decentraland, Grammy-nominated recording artist Fat Joe (Joseph Antonio Cartagena), and Paralympic Athlete Blake Leeper, the brand will host the Degree® Metathon™ – the world’s-first marathon in the Metaverse – which will take place on April 26, 2022 at 6 p.m. EDT and will continue the brand’s ongoing fight for increased representation in movement.

Credits

Advertising Agency:

AMV BBDO, London, UK

CCO:

Nicholas Hulley, Nadja Lossgott

Creative Directors:

Jack Smedley, George Hackforth-Jones

Creative Team:

Julia Merino, Lewis Beaton, Claire Watson

Account Team:

Katy Talikowska, Maciej Stryjek, Matt Stimson

Producers:

Ian Whittle, Alex Warren

Design:

Simon Dilks, Max Henderson, Jack Fairclough, Nor Mira Canales, Mark Deamer, Andrew Pashkov

Planning:

Michael Alhadeff

Production Partner:

Vegas City team

PR Agency:

Edelman US

PR Team:

Sharelyn Devonshire, Adam Bricault, David Brigandi, Fiona Paladino, Thea Nagle

Date:

April, 2022

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