DermapenWorld: Synergy

5.7

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Australia

Industry:

Health, Beauty

Skincare leader DermapenWorld™, ​​headquartered in Australia, and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have teamed together to launch an all-new brand platform and global, integrated campaign. With microneedling treatments valued at over $540 million and overall aesthetic procedures experiencing a 14% increase, more and more audiences are following an investigative approach toward their particular skincare needs. A new generation has emerged: skintellectuals, those who are knowledgeable about the ingredients, benefits, and science of skincare products.

Credits

Advertising Agency:

Cutwater, USA

Founder & Chief Creative Officer:

Chuck McBride

Principal & President:

Christian Hughes

Creative Director:

Amy Su

Senior Art Director:

Alexandra Ebright

Senior Copywriter:

Taylor Smith

Executive Producer:

Brooke Hopkins

Strategist:

Uma Mantravadi

Date:

December, 2023

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