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DGT: Viva Vivir
Media Type:
TV
Brand
Agency
Country:
Industry:
The Directorate-General for Traffic (DGT) presents, alongside Ogilvy Madrid, "Viva Vivir", the first campaign launched after winning the new public tender. A national campaign that goes beyond raising awareness. Because if there’s one thing that defines Spain, it’s that it’s bursting with life — too much to lose it on the road.
Credits
Advertising Agency:
Ogilvy Spain, MadridCCO:
Roberto FaraExecutive Creative Directors:
Juan Pedro Moreno, Javier Senovilla, Jesus RasinesCreative Directors:
Guille Fernández, Pablo Poveda, Jose Izaguirre, Felix CarralCreative Team:
Alba Pelaez, Antonio Pelufo, Blanca Oriz, Luismi AbregoManaging Director & Client Business Partner:
Vanesa PortoAccount Director:
Laura RoldánAccount Supervisor:
Carla PomboHead of Strategy:
Concha SantiagoSenior Strategist:
Mercedes NavarroHead of New Business:
Marian GonzalezNew Business Executive:
Lola FernándezHead of Social:
Sofía LópezSocial Team:
María López, Nerea HerediaPR & Communications:
Enrique CaballeroHogarth Production Director:
Aaron LagoHogarth Executive Producer:
Pablo Riaño SánchezHogarth Producers:
Luna Utrero, Beto P.F.Date:
April, 2025
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