DGT: Viva Vivir

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Industry:

Government Organisation

The Directorate-General for Traffic (DGT) presents, alongside Ogilvy Madrid, "Viva Vivir", the first campaign launched after winning the new public tender. A national campaign that goes beyond raising awareness. Because if there’s one thing that defines Spain, it’s that it’s bursting with life — too much to lose it on the road.

Credits

Advertising Agency:

Ogilvy Spain, Madrid

CCO:

Roberto Fara

Executive Creative Directors:

Juan Pedro Moreno, Javier Senovilla, Jesus Rasines

Creative Directors:

Guille Fernández, Pablo Poveda, Jose Izaguirre, Felix Carral

Creative Team:

Alba Pelaez, Antonio Pelufo, Blanca Oriz, Luismi Abrego

Managing Director & Client Business Partner:

Vanesa Porto

Account Director:

Laura Roldán

Account Supervisor:

Carla Pombo

Head of Strategy:

Concha Santiago

Senior Strategist:

Mercedes Navarro

Head of New Business:

Marian Gonzalez

New Business Executive:

Lola Fernández

Head of Social:

Sofía López

Social Team:

María López, Nerea Heredia

PR & Communications:

Enrique Caballero

Hogarth Production Director:

Aaron Lago

Hogarth Executive Producer:

Pablo Riaño Sánchez

Hogarth Producers:

Luna Utrero, Beto P.F.

Date:

April, 2025

More from The Directorate-General for Traffic

DGT: To Die or to Lose Your Life 0.0