Previous Ad
Equal Pay Day: Just Because Dad Works from Home Doesn't Mean He Does More at Home, 2
Next Ad
Equal Pay Day: Just Because Dad Works from Home Doesn't Mean He Does More at Home
Equal Pay Day: Just Because Dad Works from Home Doesn't Mean He Does More at Home, 1
Media Type:
Integrated
Brand
Agency
Country:
Industry:
This year's Equal Pay Day takes place on March 25, 2021. Men still earn more than women and one of the main reasons for this is our division of roles at home: 8 out of 10 Belgian women take care of household chores every day. In addition to their paid job, women do about 75% of the unpaid work worldwide. The COVID pandemic has only increased this inequality. To address this, mortierbrigade created a visual and a video showing that now we work more from home, the message of balancing chores is more important than ever.
Credits
Advertising Agency:
Mortierbrigade, Brussels, BelgiumCEO:
Jens MortierExecutive Creative Director:
Joost BerendsBrand Design Director:
Philippe De CeusterCreatives:
Toon Vanpoucke, Morgane ChoppinetStrategy:
Laura DeknockHead of Production:
Charlotte CoddensProducer:
Margaux MariensCross Media Designer:
Kaatje SchreursDTP:
Sophie BayeulProduction Company Photo:
Initials LAPhotographer:
Jef BoesProducer Photo:
Lise EveraertProduction Company Film:
CaviarDirector Film:
Leander Hanssen JrExecutive Producer:
Eva Van RietMusic:
Red ZebraDate:
March, 2021More from Equal Pay Day
Equal Pay Day: Just Because Dad Works from Home Doesn't Mean He Does More at Home, 2
8.3
Equal Pay Day: Just Because Dad Works from Home Doesn't Mean He Does More at Home
8.3
Ad of the Day | Equal Pay Day: Eternal Pregnancy
9.3
Ad of the Day | Equal Pay Day: Equal Pay Day 2019
9.7
Equal Pay Day: Close the gender pay gap, close the pension gap
8.0
Equal Pay Day Europe: Amazon Eve
0.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 07, 2026
Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to
New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"
Sep. 07, 2026
CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement
CELSIUS signs on as ESPN College GameDay's first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays