Fiscozen: What the VAT?
Media Type:
Online
Brand
Agency
Country:
Industry:
Red tape, administrative hurdles, endless paperwork - for most people, just the thought of finance admin is enough to induce a scream. In Italy, VAT registration and management is a notoriously stressful process for small businesses and individuals alike - but a humorous new campaign for finance platform Fiscozen shows that with the right app, a more Zen-like approach is possible.
Credits
Advertising Agency:
DUDE, Milan, ItalyChief Creative Officer & Partner:
Livio Basoli, Lorenzo PicchiottiSenior Art Director:
Antonio GambinoCopywriter:
Alessandro MagnaniChief Strategy & Innovation Officer:
Lorenzo FoffaniSenior Strategic Planner:
Grazia ZucchiattiBusiness Director:
Elena PanzaAccount Director:
Julie De Biolley, Ilaria BelcastroAccount Manager:
Antonia MartoneJunior Account:
Maddalena ZoliIntegrated Production Director:
Matteo PecorariHead of Physical Production:
Simone RaddiProduction Coordinator:
Francesca Di DonnaProducer:
Irene TavernaJunior Producer:
Luca MurruDate:
March, 2025
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