Pedigree: Caramelo

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Pets

PEDIGREE®, the leading brand in dog food in Brazil and the world, is launching the campaign "Caramelo," starring the so-called Caramelo mutt as the representative of all mixed-breed dogs. The initiative is designed to encourage responsible adoption and combat abandonment, especially of these dogs, which are the majority of shelter-housed pets waiting for a home, and which are 90% less likely to be adopted.

Credits

Advertising Agency:

Almap BBDO, Brazil

President and CEO:

Filipe Bartholomeu

CCO:

Pernil

Executive Creative Directors:

Eduardo Lima, Fernando Duarte, Henrique Del Lama, Pedro Corbett, Rodrigo Adam

Creatives:

Caique Llaguno, Gustavo Souza, Hiroito Takahashi, Isabella Remelli

RTV:

Diego Villas Boas, Victor Alloza, Mariana Golpian, Antonia Cid Ferreira

Client Services:

Camilla Massari, Fernanda Portugal, Julia Marques, Manuella Gavioli, Ana Flávia Albuquerque

CSO:

Joao Gabriel Fernandes

Strategy:

David Gross, Filipe Yudi Nakaoka, Luana Rodrigues Sanches, Giovanna Rodrigues Orsatti

Special Projects:

Julia Newman, Diego Honorato, Larissa Sarkis, Pedro Santi

Live:

Siegfrid Frazao, Keysselt Junior, Mila Andrade, Christiane Gonçalves Estrella, Jeniffer Oliveira dos Santos

Approval:

Natalia Ball, Fabio Aligns, Ignacio Inda, Rodrigo Alfieri, Ricardo Marinho, Clara Barin, Marina Moresco

PR:

Imagem Corporativa, PR Almap

Photography:

Mariana Valverde

Executive Production:

21 Sun

Almap Studio Coordinator:

Stephanie Biekarck

Production Company:

Black Madre

Creative Director:

André Maciel

Executive Director:

Tina Castro

Head of Planning:

Le Alves

Planning:

Beatriz Perrote, Tommy Martins

Client Services:

Camila Holzmann

Head of Production:

Laryssa Andrade

Producer:

Felipe Ribs

Illustrators:

Leandro Dexter, Leo Soares

Lettering:

Ribeiro

Content Agency:

T&P powerd by Fbiz

Client Services:

Maryane Colombo, Helena Batisteti

Content:

Vanessa Vieira, Daniela Maccio, Paulo Borges, Amanda Lopes, Paulo Sampaio

Customer Voice:

Carol Coleto, Juliana Luccas

Tech/SEO:

Ana Marques, Marina Almeida, Jose Monte

Media Agency:

Essencemediacom

Managers:

Danillo Tenório, Breno Rosa

Supervisor:

Pedro Cunha

Analysts:

Juliane Pires, Isadora Matos, Amanda Leite, Danilo Sabo

Head:

Jaqueline Oliveira Rosa

CEO:

Rodrigo Faria Matheucci

President and Founder Ampara:

Juliana Camargo

Co-Founder and Director of Operations:

Raquel Facuri

Project Manager:

Luana Paola

Production Company:

Surreal Hotel Arts

Director:

Oriol Barberà

CCO:

Carlao Busato

COO:

Cris Chacon

Executive Director:

Milena Trindade

Head of Production:

Mafe Cicaroni

Head of Creative:

Bruno Cerqueira

Head of Post-Production:

Carol Fernandes

Line Producer:

João Avena

Post-Production Liaison:

Tais Sanches

Production Managers:

Ana Alegretti, Bruna Brito, Beatriz Prado

Creative Director:

Luis Michelazzo

Creative and Research Hub:

Alex Ulhoa, Vitor Matheus, Victoria Silva, Sol Omigra

Trainee Director:

Rosa Morbach

Assistant Post-Production Coordinator:

Nuara Santos

Edit Bay Operator:

Leandro Ferreira

Assistant Editor:

Igor Luiz

ESG | Responsible Set:

Deborah Costa, Sol Nascimento

Controller:

Shyrley Menezes

DP:

Luigi Parisi

1st Asst. Director:

Juliana Pellegrino

2nd Asst. Director:

Cecilio Tavares

Art Director:

Karla Salvoni

Assistant Art Director:

Liara Campos

Production Manager:

Marcos Teshima

Producers:

Livia Santos, Maria Elisa

Object Producer:

Bruna Ramos

Assistant Object Producer:

Janaina Camargo

Handler:

Flavia Schleder

Making of:

Peveralli Filmes

Post:

Driano Torres

Editor:

Jon Kadocsa

Assistant Editor:

Camila Ribeiro

Post-Production:

Gafanhotto

Color:

Bleach

Audio Production:

Raw Audio

Musical Director:

Hilton Raw

Musical Production:

Hilton Raw, Fernando Forni, Ricardo Pinda, Rogerinho Pereira

Sound Design and Mix:

Enrico Maccio, Philip Braunstein

Executive Producers:

Carol Peternelli, Lu Fernandes

Coordinator:

Robério Barbosa

Executive Production with Tatá Werneck:

Voz

Executive Director:

Chris Melo

Head Producer:

Yara Tieppo

Producer:

Bernie Wallbeny

Director:

Paulo Gonçalves

DOP:

Joao Carlos Rocha

Camera:

Joao Paulo Casalino

Teleprompter Operator:

Guilherme Jacobs

Assistant Director:

Felipe Nahon

Camera Assistant:

Bruno Gaffer

Best Boys:

Marco Antonio, Lucas Monteiro

Scripts:

Joao Marcus Rodrigues, Leandro Muniz

Date:

March, 2025

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