Ford Edge: Electric Pole Ruler
Media Type:
Print
Brand
Agency
Country:
Industry:
To communicate Ford Edge's 'Park Assist' technology and emphasize its importance, we created rulers engraved with the car's silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car's advanced technology.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelChief Executive Officer:
Yossi LubatonChief Creative Officer:
Jonathan LangVP Creative Director:
Eran NirCopywriter:
Eran (Shushu) SpanierArt Director:
Noa NavotGroup Account Head:
Ben MuskalAccount Supervisor:
Chen HalpernVP Production & Content:
Dorit GviliProducer:
Alon SmoelofStrategic Planning Supervisor:
Lora GoichmanPlanner:
Roie GortlerCreative Coordinator:
Eva HassonTraffic Director:
Ronit DoanisStudio manager:
Yaron KeinanPhotoshop:
Yaniv ShaharPhotographer:
Menachem ReissMarketing Communications Manager:
Yogev WeissDate:
January, 2017
Ad of the day
Ad of the Day | Lacoste: Play Big
10.0
Ad of the Day | Nestle: Unforgettable Recipes
10.0
Ad of the Day | Teamwork.com: The Client
10.0
Latest News
Apr. 25, 2024
Snickers Launches Missprompting Campaign: "Don't AI When You're Hungry"
Campaign by T&P Powered By Mirum, a VML agency, features images created by generative artificial intelligence from the typing errors of confused users
Apr. 25, 2024
Mah Ferraz Opens New Edit House "Church"
Church is a congregation of globally-minded Film Editors who seek to bring creative visions to life