Ford Edge: Electric Pole Ruler

0.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Israel

Industry:

Automotive

To communicate Ford Edge's 'Park Assist' technology and emphasize its importance, we created rulers engraved with the car's silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car's advanced technology.

Credits

Advertising Agency:

BBR Saatchi & Saatchi, Israel

Chief Executive Officer:

Yossi Lubaton

Chief Creative Officer:

Jonathan Lang

VP Creative Director:

Eran Nir

Copywriter:

Eran (Shushu) Spanier

Art Director:

Noa Navot

Group Account Head:

Ben Muskal

Account Supervisor:

Chen Halpern

Account Executives:

Gil Gershon, Hadar Goren

VP Production & Content:

Dorit Gvili

Producer:

Alon Smoelof

Strategic Planning Supervisor:

Lora Goichman

Planner:

Roie Gortler

Creative Coordinator:

Eva Hasson

Traffic Director:

Ronit Doanis

Studio manager:

Yaron Keinan

Photoshop:

Yaniv Shahar

Photographer:

Menachem Reiss

Marketing Communications Manager:

Yogev Weiss

Date:

January, 2017

Latest News

Feb. 10, 2025

Yes& Deepens B2B Capabilities with the Acquisition of Beacon Digital Marketing

Clients gain access to enhanced digital strategy and execution as beacon joins Yes&

Feb. 10, 2025

TigerLily Animates Internet "100% Fiber. 0% Stress." Spot for IQ Fiber

Creative and production studio TigerLily animated a new spot for IQ Fiber, a leading internet service provider in North Florida