Ford Edge: Fire Hydrant Ruler
Media Type:
Print
Brand
Agency
Country:
Industry:
To communicate Ford Edge's 'Park Assist' technology and emphasize its importance, we created rulers engraved with the car's silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car's advanced technology.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelChief Executive Officer:
Yossi LubatonChief Creative Officer:
Jonathan LangVP Creative Director:
Eran NirCopywriter:
Eran (Shushu) SpanierArt Director:
Noa NavotGroup Account Head:
Ben MuskalAccount Supervisor:
Chen HalpernVP Production & Content:
Dorit GviliProducer:
Alon SmoelofStrategic Planning Supervisor:
Lora GoichmanPlanner:
Roie GortlerCreative Coordinator:
Eva HassonTraffic Director:
Ronit DoanisStudio manager:
Yaron KeinanPhotoshop:
Yaniv ShaharPhotographer:
Menachem ReissMarketing Communications Manager:
Yogev WeissDate:
January, 2017
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