Ford Edge: Fire Hydrant Ruler
Media Type:
Print
Brand
Agency
Country:
Industry:
To communicate Ford Edge's 'Park Assist' technology and emphasize its importance, we created rulers engraved with the car's silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car's advanced technology.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelChief Executive Officer:
Yossi LubatonChief Creative Officer:
Jonathan LangVP Creative Director:
Eran NirCopywriter:
Eran (Shushu) SpanierArt Director:
Noa NavotGroup Account Head:
Ben MuskalAccount Supervisor:
Chen HalpernVP Production & Content:
Dorit GviliProducer:
Alon SmoelofStrategic Planning Supervisor:
Lora GoichmanPlanner:
Roie GortlerCreative Coordinator:
Eva HassonTraffic Director:
Ronit DoanisStudio manager:
Yaron KeinanPhotoshop:
Yaniv ShaharPhotographer:
Menachem ReissMarketing Communications Manager:
Yogev WeissDate:
January, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 25, 2026
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food
Sep. 25, 2026
D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings
Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design