Ford Edge: Tree Ruler

0.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Israel

Industry:

Automotive

To communicate Ford Edge's 'Park Assist' technology and emphasize its importance, we created rulers engraved with the car's silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car's advanced technology.

Credits

Advertising Agency:

BBR Saatchi & Saatchi, Israel

Chief Executive Officer:

Yossi Lubaton

Chief Creative Officer:

Jonathan Lang

VP Creative Director:

Eran Nir

Copywriter:

Eran (Shushu) Spanier

Art Director:

Noa Navot

Group Account Head:

Ben Muskal

Account Supervisor:

Chen Halpern

Account Executives:

Gil Gershon, Hadar Goren

VP Production & Content:

Dorit Gvili

Producer:

Alon Smoelof

Strategic Planning Supervisor:

Lora Goichman

Planner:

Roie Gortler

Creative Coordinator:

Eva Hasson

Traffic Director:

Ronit Doanis

Studio manager:

Yaron Keinan

Photoshop:

Yaniv Shahar

Photographer:

Menachem Reiss

Marketing Communications Manager:

Yogev Weiss

Date:

January, 2017

Latest News

Jun. 29, 2020

Enigmatic Campaign for Logistics Giant Takes Maersk out of the Oceans and into the Future of Logistics

Maersk charts new territory with business transformation, connecting the world in new ways

Jun. 29, 2020

Michelob ULTRA Pure Gold Unveils 12x12 Foot Blanket For Safe and Fun Summer Adventures

No Purchase or Payment of Any Kind is Necessary to Enter for a Chance to Win