Ford Edge: Tree Ruler

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Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Israel

Industry:

Automotive

To communicate Ford Edge's 'Park Assist' technology and emphasize its importance, we created rulers engraved with the car's silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car's advanced technology.

Credits

Advertising Agency:

BBR Saatchi & Saatchi, Israel

Chief Executive Officer:

Yossi Lubaton

Chief Creative Officer:

Jonathan Lang

VP Creative Director:

Eran Nir

Copywriter:

Eran (Shushu) Spanier

Art Director:

Noa Navot

Group Account Head:

Ben Muskal

Account Supervisor:

Chen Halpern

Account Executives:

Gil Gershon, Hadar Goren

VP Production & Content:

Dorit Gvili

Producer:

Alon Smoelof

Strategic Planning Supervisor:

Lora Goichman

Planner:

Roie Gortler

Creative Coordinator:

Eva Hasson

Traffic Director:

Ronit Doanis

Studio manager:

Yaron Keinan

Photoshop:

Yaniv Shahar

Photographer:

Menachem Reiss

Marketing Communications Manager:

Yogev Weiss

Date:

January, 2017

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