Ford Edge: Tree Ruler
Media Type:
Print
Brand
Agency
Country:
Industry:
To communicate Ford Edge's 'Park Assist' technology and emphasize its importance, we created rulers engraved with the car's silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car's advanced technology.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelChief Executive Officer:
Yossi LubatonChief Creative Officer:
Jonathan LangVP Creative Director:
Eran NirCopywriter:
Eran (Shushu) SpanierArt Director:
Noa NavotGroup Account Head:
Ben MuskalAccount Supervisor:
Chen HalpernVP Production & Content:
Dorit GviliProducer:
Alon SmoelofStrategic Planning Supervisor:
Lora GoichmanPlanner:
Roie GortlerCreative Coordinator:
Eva HassonTraffic Director:
Ronit DoanisStudio manager:
Yaron KeinanPhotoshop:
Yaniv ShaharPhotographer:
Menachem ReissMarketing Communications Manager:
Yogev WeissDate:
January, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience
Jul. 09, 2026
Havas Strengthens its Experiential Marketing Offering with Acquisition of Spanish Agency MUT
The acquisition strengthens Havas' leadership in brand experiences while advancing its growth strategy in Spain