Garde-Manger Pour Tous: Help us fill the emptiness, 2

0.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Canada

Industry:

Public Interest, NGO

During the last 30 years, the Garde-Manger Pour Tous (GMPT) has distributed more than 3,000 warm, balanced meals daily to 22 schools located in the disadvantaged neighbourhoods of Montreal. Despite their substantial impact on these children’s lives, the organization is still relatively unknown to the general public. To celebrate the organization’s 30th anniversary, Cossette committed to creating a breakthrough promotion in order to strengthen the organization's reputation. By deploying a visually spectacular installation made up of 3,000 plates at the Place des Festivals in the Quartier des Spectacles in Montréal, we were able to attract attention from media and political personalities, thereby creating an effective platform for showcasing the value of GMPT.

Credits

Creative Directors:

Antoine Bécotte, Anne-Claude Chenier

Art Director:

David Theroux

Copywriter:

Philippe Brassard

Photographer:

Olivier Staub

Digital Artist:

Jonathan Kempt

Date:

February, 2017

Ad of the day

Ad of the Day | Nike/NOCTA: Yes Man Full 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

As the World Cup Comes to an End, Cadena SER Launches "WorldCup Detox Center" to Help Fans Recover

Jul. 13, 2026

As the World Cup Comes to an End, Cadena SER Launches "WorldCup Detox Center" to Help Fans Recover

That insight is the foundation of WorldCup Detox Center, the latest campaign from Cadena SER and Havas Creative Spain

System1 Reveals the World's Favourite World Cup Ads, From Scotland to Brazil

Jul. 13, 2026

System1 Reveals the World's Favourite World Cup Ads, From Scotland to Brazil

In System1 Test Your Ad platform, 34 World Cup ads achieved a Star Rating of 4.0 or higher, a significant improvement from two ads during the 2022 Men’s World Cup