Garde-Manger Pour Tous: Help us fill the emptiness, 7

6.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Canada

Industry:

Public Interest, NGO

During the last 30 years, the Garde-Manger Pour Tous (GMPT) has distributed more than 3,000 warm, balanced meals daily to 22 schools located in the disadvantaged neighbourhoods of Montreal. Despite their substantial impact on these children’s lives, the organization is still relatively unknown to the general public. To celebrate the organization’s 30th anniversary, Cossette committed to creating a breakthrough promotion in order to strengthen the organization's reputation. By deploying a visually spectacular installation made up of 3,000 plates at the Place des Festivals in the Quartier des Spectacles in Montréal, we were able to attract attention from media and political personalities, thereby creating an effective platform for showcasing the value of GMPT.

Credits

Advertising Agency:

Cossette, Montreal, Canada

Creative Directors:

Antoine Bécotte, Anne-Claude Chenier

Art Director:

David Theroux

Copywriter:

Philippe Brassard

Photographer:

Olivier Staub

Digital Artist:

Jonathan Kempt

Date:

February, 2017

Ad of the day

Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0 Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8

Latest News

Liquid Death and Goodwipes Launch Second Collaboration Phase with Prestige Skincare-Inspired Toilet Wipes Video

Oct. 02, 2026

Liquid Death and Goodwipes Launch Second Collaboration Phase with Prestige Skincare-Inspired Toilet Wipes Video

The limited-edition sCREAM Soda wipes launched exclusively at more than 4,000 Walmart stores nationwide in August

JDO Takes Non-Alcoholic Luxury to the Global Stage with HYVE

Oct. 02, 2026

JDO Takes Non-Alcoholic Luxury to the Global Stage with HYVE

Artistically blended with nootropics and wild-foraged rhododendron nectar, HYVE is imagined as a euphoric alcohol-free spirit inspired by the natural beauty