Previous Ad
Garde-Manger Pour Tous: Help us fill the emptiness, 7
Next Ad
Garde-Manger Pour Tous: Help us fill the emptiness, 5
Garde-Manger Pour Tous: Help us fill the emptiness, 6
Media Type:
PrintCountry:
Industry:
During the last 30 years, the Garde-Manger Pour Tous (GMPT) has distributed more than 3,000 warm, balanced meals daily to 22 schools located in the disadvantaged neighbourhoods of Montreal. Despite their substantial impact on these children’s lives, the organization is still relatively unknown to the general public.
To celebrate the organization’s 30th anniversary, Cossette committed to creating a breakthrough promotion in order to strengthen the organization's reputation. By deploying a visually spectacular installation made up of 3,000 plates at the Place des Festivals in the Quartier des Spectacles in Montréal, we were able to attract attention from media and political personalities, thereby creating an effective platform for showcasing the value of GMPT.
Credits
Advertising Agency:
Cossette, Montreal, CanadaArt Director:
David TherouxCopywriter:
Philippe BrassardPhotographer:
Olivier StaubDigital Artist:
Jonathan KemptDate:
February, 2017More from Garde-Manger Pour Tous
Garde-Manger Pour Tous: Help us fill the emptiness, 7 0.0 Garde-Manger Pour Tous: Help us fill the emptiness, 5 0.0 Garde-Manger Pour Tous: Help us fill the emptiness, 4 0.0 Garde-Manger Pour Tous: Help us fill the emptiness, 3 0.0 Garde-Manger Pour Tous: Help us fill the emptiness, 2 0.0 Garde-Manger Pour Tous: Help us fill the emptiness 0.0Ad of the day
Ad of the Day | Renault: Push it to the Limit 7.5 Ad of the Day | Lacoste: Play Big 10.0 Ad of the Day | Nestle: Unforgettable Recipes 10.0Latest News
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content
Apr. 26, 2024
Dublin Samaritans Launch Restorative Campaign Featuring Collaboration with Dublin-Based Artist Joe Caslin
Powerful mural campaign from TBWA\Dublin shows how talking and being listened to helps the process of mending