General Traffic Office: Lies
Media Type:
TV
Brand
Agency
Country:
Industry:
The DGT (General Traffic Office) presents, in collaboration with Accenture Song, Lies, a national campaign featuring a version of the popular classic Vamos a Contar Mentiras (let's tell lies), with the aim of raising awareness of the problems generated by alcohol consumption and driving at a key time: Easter Week, when the number of car trips surges.
Credits
Advertising Agency:
Accenture SongDirector:
Norman BatesProduction Company:
RebolucionCostume Designer:
Maria Elena SoriaDate:
April, 2023
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