Heinz: Tatoo Ink

9.5

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Food

Heinz announced today that they are developing and launching a red tattoo pigment using non-harmful ingredients. Called "Heinz Tattoo Ink", the project is a direct response from the brand to their legions of fans, who have always made a point of showing their love through tattoos, and sharing it on social media.

Credits

Advertising Agency:

SOKO, Sao Paulo, Brasil

Date:

March, 2023

Latest News

Dec. 04, 2025

New Research Reveals Marketers and Creators are Turning to "Vibe Marketing": Using AI to Combat Rising Creative Fatigue

Consumers stay cautious: 48% value emotional marketing, but only 33% believe generative AI delivers it effectively

Dec. 04, 2025

Havas Strengthens its Experiential Marketing Arm, Havas Play, with UK-Based Bearded Kitten Acquisition

Award winning experiential agency Bearded Kitten was Brand Experience Agency of the Year at the Campaign UK Agency of the Year Awards 2022