Hooked On Phonics: When You're Hooked On Phonics
Media Type:
TV
Hooked on Phonics has been deeply rooted in different forms of broadcast media placements over the last 35 years, but this is the first time the educational brand has experimented with humor and an entertainment angle to attract parents and teachers. They have mostly used direct-response advertising.
Credits
Advertising Agency:
Little Big Engine, USACreative Director/Writer:
Patrick MaravillaCreative Director/Art Director:
Brandt LewisProduction Company:
Little Big EngineProducer:
Zip FilmsEditor:
Cosmic PicturesDirector of Photography:
Munn PowellDate:
February, 2022
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