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HP: Made to be Less Hated, Low Ink

6.3

Media Type:

Brand

Agency

Country:

Industry:

Electronics, Technology

Ever felt printer rage? HP not only heard you but decided to tackle it head-on. In collaboration with AKQA and HAMLET, HP introduces “Made to be less hated”, a bold campaign for its print solutions acknowledging the universal disdain for printers.

Credits

Advertising Agency:

AKQA, Denmark

Date:

December, 2023

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