HP: Made to be Less Hated, WiFi
Media Type:
TV
Country:
Industry:
Ever felt printer rage? HP not only heard you but decided to tackle it head-on. In collaboration with AKQA and HAMLET, HP introduces "Made to be less hated", a bold campaign for its print solutions acknowledging the universal disdain for printers.
Credits
Advertising Agency:
AKQA, DenmarkDate:
December, 2023More from HP
HP: Made to be Less Hated, Low Ink
6.3
HP: Made to be Less Hated, Installation
9.3
Ad of the Day | HP: Printing Trees
9.7
Ad of the Day | HP: Togetherness
10.0
HP: Create Wonder in Your World
9.0
HP: Helping Brian Say Yes With Hybrid IT
9.0
HP: Helping Michael Say Yes With Hybrid IT
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 23, 2026
No Sushi Signs Keith Fraase, Bringing the Emotional Rhythm of Past Lives, Severance and Shogun Into Commercials
The filmmaker-first post house adds Fraase to its editorial roster as it continues its push to bring acclaimed film
Aug. 23, 2026
Oxford Road's Ranking of Comedy Podcast Performance Proves A-Listers Aren't Always Closers
ORBIT revisits its comedy podcast ranking to find new names, more competition, and better ad performance
