IKEA: It Won't Feel Like Home 'Til it Feels Like You
Media Type:

Country:
Industry:
IKEA launches a new campaign to highlight the importance for everyone to have a home where they feel like they belong. In this new campaign, IKEA shows that home can feel strange and unwelcoming until it is somewhere that reflects who you are. Whether that be shelving to show off passions proudly, creating kitchen storage to equip the resident foodie, or carving out the perfect area for crafts; IKEA’s mission is to help create a home that is unmistakably you, with options that are designed to be affordable for all. IKEA's product range is at the heart of the campaign, with everything designed to create a space that can fit all types of personalities. Including affordable storage to house a growing collection of vinyls, to a pegboard to proudly display winning trophies.
Credits
Advertising Agency:
Mother London, UKDate:
October, 2022Ad of the day



Latest News
Feb. 18, 2025
Marfa Stance Appoints Spekk as Global Agency of Record for Paid Social and Paid Search
Luxury fashion brand enlists digital agency to drive online sales while maintaining brand integrity
Feb. 18, 2025
Audi Reinterprets "Las Meninas" with LiDAR Technology
For this project, Audi and Ogilvy brought together a diverse team of experts in LiDAR engineering, art history, set design, and digital art