IKEA: It Won't Feel Like Home 'Til it Feels Like You
Media Type:
TV
Brand
Agency
Country:
Industry:
IKEA launches a new campaign to highlight the importance for everyone to have a home where they feel like they belong. In this new campaign, IKEA shows that home can feel strange and unwelcoming until it is somewhere that reflects who you are. Whether that be shelving to show off passions proudly, creating kitchen storage to equip the resident foodie, or carving out the perfect area for crafts; IKEA’s mission is to help create a home that is unmistakably you, with options that are designed to be affordable for all. IKEA's product range is at the heart of the campaign, with everything designed to create a space that can fit all types of personalities. Including affordable storage to house a growing collection of vinyls, to a pegboard to proudly display winning trophies.
Credits
Advertising Agency:
Mother London, UKDate:
October, 2022More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Latest News
Oct. 28, 2026
The Words of a Generation: New Dictionary Captures Unique Language Found in UK Youth Clubs
Since 2010, nearly 4 in 10 youth clubs have closed, leaving many young people with nowhere to go and no-one to turn to
Oct. 28, 2026
Audible and NHS Blood and Transplant (NHSBT) Invite the Nation to "Give Blood with Dracula" this Halloween
New collaboration turns blood donation into a unique listening occasion, inviting donors to experience Bram Stoker's Dracula from Audible while helping save lives