Independent Enthusiasts for Gun Control: Every 27th Case
Media Type:
Experiential
Brand
Agency
Country:
Industry:
The unthinkable website webrifle.org was created by a group of enthusiasts to learn if Internet users can kill people online. A social experiment had a goal to understand if people are responsible enough to own guns without any gun control. They simply gave out guns to everyone. After a fast registration process a visitor was given a number in a line and after a queuing could control a robotized rifle with his mouse or arrow keys and shoot by pressing a space button. Activists closed a small city square for a day and brought actors to make it as real as possible. When a person was at the gunpoint an operator enabled a trigger button. If someone pressed it the operator told the person at the gun point to fall. After a few rehearsals they could fall very convincingly.
Credits
Advertising Agency:
Publicis, Moscow, RussiaExecutive creative director:
Anton ZiminCreative group head:
Andrey YarynichArt director:
German KapitonovCopywriter:
Nikita Bochharov, Alexandra ZaitsevaJunior copywriter:
Anton FedoseevDate:
March, 2017
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
Mark Allen & Co. Names Isaac Benjamin Vice President and Stacey Richman Account Director
Former sunshine Sachs Morgan & Lylis and DAZN North America communications leaders join firm's New York office
Oct. 01, 2026
Uber Eats Turns Fans Rituals into the Heart of its new Campaign with LALIGA
Gerard Pique and Iker Casillas return as protagonists to react, with their usual rivalry, to the superstitions of fans from the competition's 20 clubs