Amnesty International : True Love Does Not Kill

9.0

Media Type:

Ambient Ambient

Brand

brand

Agency

agency

Country:

Peru

Industry:

Public Interest, NGO

In order to raise awareness about femicides and the causes that produce them, Amnesty International and the agency creatively led by Mauricio Fernandez Maldonado, issued warning messages using the city's graffiti. The campaign "True love does not kill" is an innovative and simple idea, which uses more than 450 graffiti in the city to alert women and raise awareness of the reality of Peru, a country where femicides are growing year by year.

Credits

Advertising Agency:

Havas Group Peru

Chief Creative Officer:

Mauricio Fernández Maldonado

Creative Director:

Moises Urrutia

Art Director:

Luis Rios

Copywriter:

Juan Carlos Gallardo

Editor:

Roy Joaquin, Eduardo Del Portal

Audio House:

Merge

Date:

May, 2023

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