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Itau: Touchboard Discounts
Media Type:
Online
Country:
Industry:
In an exciting fusion of sports and e-commerce designed to kick off the holiday shopping season, Itau Bank teamed up with Africa Creative to launch "Touchboard Discounts," a dynamic campaign that transformed traditional soccer field advertising boards into an interactive shopping experience during a crucial Brasileirão match between Botafogo and Palmeiras.
Credits
Advertising Agency:
Africa, BrazilDate:
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