Previous Ad
Department of Culture and Tourism Abu Dhabi: Passion in the Spotlight
Next Ad
StriVectin: Uplift, Driectors Cut
Itau: Touchboard Discounts
Media Type:
Online
Brand
Agency
Country:
Industry:
In an exciting fusion of sports and e-commerce designed to kick off the holiday shopping season, Itau Bank teamed up with Africa Creative to launch "Touchboard Discounts," a dynamic campaign that transformed traditional soccer field advertising boards into an interactive shopping experience during a crucial Brasileirão match between Botafogo and Palmeiras.
Credits
Advertising Agency:
Africa, BrazilDate:
December, 2024More from Itau
Ad of the Day | Itau Unibanco: Serves of the Future
10.0
Itau Uniclass: Make it to the Top
9.0
Itau: Brazilian Teams that Have Never Existed
10.0
Itau: Ex Installments, Perfume
8.0
Itau: Ex Installments, Smartphone
8.0
Itau: Ex Installments, Mattress
8.0
Itau: Ex Installments, Trip
8.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing