Ad of the Day | Itau Unibanco: Serves of the Future
Media Type:
TV
Country:
Industry:
In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated with the renewal of the contract until 2028. To mark the occasion in style, the bank launched a new tradition at the tournament, which was carried out for the first time in tennis history and will continue for future editions of the Miami Open: the ceremonial serve, named "Serves of the Future."
Credits
Advertising Agency:
GALERIA.agCCO:
Rafael UrenhaExecutive Creative Direction:
Phil Daijo, Rodrigo MarangoniCreative Direction:
Caio MilanesiACDs:
Gabriel Braga, Joao FreireCreation:
Joao Capusso, Victor Capato, Cristal Crocker, Gabriel RosattiAccount Management:
Ana Coutinho, Denise VieiraDate:
March, 2024Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing
